Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
Threads launches custom feeds, seeking boost amid Bluesky gains

Threads launches custom feeds, seeking boost amid Bluesky gains

Article
Nov 21, 2024

Threads enhances browsing with custom feeds: faster, simpler feed setup aims to attract users amid bluesky’s accelerating growth.

DOJ wants to force Chrome sale to dissolve Google’s monopoly

Article
Nov 19, 2024

A forced sale could upend Google’s ad revenue streams, alter the search landscape, and open the browser market to new competition.

GenAI for Marketing in Asia-Pacific

GenAI for Marketing in Asia-Pacific

Report
Nov 19, 2024

The rapid growth of genAI has the potential to remake marketing and customer experiences in Asia-Pacific. Here’s how surging investment, consumer enthusiasm, and the evolving regulatory landscape are reshaping digital marketing.

Instagram announces feature to change content recommendation algorithms

Article
Nov 19, 2024

Aimed at teens and active users, this move could enhance personalization, increase engagement, and boost Meta’s ad appeal.

Nvidia’s Blackwell overheating problem threatens AI expansion and investor confidence

Article
Nov 18, 2024

Critical flaws in its flagship AI hardware force Nvidia into a rushed redesign, threatening delayed shipments and sparking doubts about the AI industry’s breakneck expansion.

Bluesky adds a million users in one day, but monetization plans aren’t clear

Bluesky adds a million users in one day, but monetization plans aren’t clear

Article
Nov 15, 2024

Rapid user growth highlights demand for decentralized, ad-free feeds, but scalability and monetization remain critical hurdles for long-term success.

Gaetz nomination signals steeper antitrust challenges for Big Tech

Article
Nov 14, 2024

His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.

Meta’s antitrust problems grow with EU fine and renewed FTC case

Article
Nov 14, 2024

EU penalties and a US trial highlight growing pressure on Big Tech acquisitions and market practices.

Threads gets ready to debut ads as X sheds power users

Threads gets ready to debut ads as X sheds power users

Article
Nov 14, 2024

Threads gets ads in 2025 and rapidly gains on X: Threads user count is soaring as news publishers and celebrities flee Musk’s platform.

Top Trends to Watch in 2025

Top Trends to Watch in 2025

Report
Nov 14, 2024

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

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Amazon’s $110 million AI push: Support for research or strategic play?

Amazon’s $110 million AI push: Support for research or strategic play?

Article
Nov 12, 2024

Amazon’s program democratizes access to compute resources and raises concerns about aligning corporate goals with academic freedom.

Pinterest reports revenue and user gains, but holiday forecast is lackluster

Pinterest reports revenue and user gains, but holiday forecast is lackluster

Article
Nov 08, 2024

Pinterest gets an Amazon bump, but the holiday is gray: A lower- than- expected Q4 forecast and heavy spending sent its stock tumbling.

Anthropic, AWS, Palantir partner to supply defense, intelligence agencies with genAI tools

Anthropic, AWS, Palantir partner to supply defense, intelligence agencies with genAI tools

Article
Nov 07, 2024

The partnership, hosted by AWS, could solidify Anthropic’s reputation as a trusted AI provider for high-risk government applications.

Instagram, Roblox reflect a trend of tightening child safety nets

Instagram, Roblox reflect a trend of tightening child safety nets

Article
Nov 07, 2024

Meta and Roblox show how teen safety has become a priority: A year of heavy scrutiny from regulators has prompted similar platforms to overhaul protections.

The Daily: Why Meta investors remain somewhat skeptical, even as profitability climbs

Audio
Nov 07, 2024

On today’s podcast episode, we discuss Meta’s new AI search initiative, what the 2023 “year of efficiency” has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

Apple’s AI strategy could fall short of iPhone success

Apple’s AI strategy could fall short of iPhone success

Article
Nov 06, 2024

Hampered by unclear monetization strategy and rising costs, Apple’s AI push faces steep adoption barriers.

Social Ad CPMs Forecast 2024

Social Ad CPMs Forecast 2024

Report
Nov 06, 2024

After experiencing downturns in recent years, social CPMs are on the rise again in the US, per our forecasts. That’s a sign that brands could invest more in social media ads amid optimism about the economy.

Victorious Trump campaign spent far less on social media than in 2020

Victorious Trump campaign spent far less on social media than in 2020

Article
Nov 06, 2024

Trump spent less on social media and won anyway: An established political brand and shifting social landscape reduced the need to lean on social platforms.

Regulators block Meta’s and Amazon's nuclear energy AI plans

Article
Nov 05, 2024

The Big Tech companies’ plans to get reliable energy for AI operations were blocked, revealing the complexity of scaling AI responsibly.

ChatGPT search could struggle to match the Google Search experience

Article
Nov 04, 2024

Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.

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