Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

Firefly’s new genAI tools bring short-form video creation to users, but limited output abilities raise questions about practicality and industry adoption.

As companies like Google and Microsoft expand power-hungry AI models, there’s an opening for startups to provide sustainable data center solutions.

Zoom’s and Beyond Presence's AI avatars promise hands-free attendance, though the potential for deepfake misuse looms large.

Meta introduces new brand safety tools: Brands can now mute comments and block profiles on ads.

Automated moderation systems on Instagram and Threads are deactivating accounts and mislabeling content, sparking user frustration.

Meta unveils creator features at AWNY: Advertisers will be able to forge stronger relationships with creators and rely on their image.

Meta enhances ad tools with AI: New video and image features improve ad performance, boosting engagement and advertiser ROI.

Meta’s Ray-Ban glasses can record and identify individuals, feeding AI models, but concerns grow over covert use and lack of transparency in public spaces.

The European Court of Justice ruled that Meta and other platforms can’t use sensitive personal data for ads, a move that challenges current adtech business models.

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.

By teaming up with banks, Meta aims to crack down on fraud and restore user trust amid rising concerns over scams on its platforms.

Microsoft’s decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech’s future.

B2B digital ad spending is expected to rebound in 2024. Trends in B2B buying behavior, programmatic advertising, and AI use are contributing to the shift in spending toward display, mobile, social media, and video.

B2B ad spending sees a strong rebound: LinkedIn leads, with finance and retail sectors boosting growth.

With fraud becoming harder to detect, companies must strengthen their verification protocols and stay ahead of rapidly advancing AI-generated scams.

Newsom said the legislation focused too much on large models, ignored risks from startups, and could harm innovation.