Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta

Meta’s next bet on robotics: Innovation or overreach?

Article
Feb 18, 2025

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

Nearly half of Americans feel stereotyped by identity-based advertising, study finds

Nearly half of Americans feel stereotyped by identity-based advertising, study finds

Article
Feb 18, 2025

Forty-nine percent of Americans feel stereotyped by identity-based ad targeting: Overuse of these ads can fracture consumer trust. It might be time for brands to reconsider how they connect with consumers. Read online

Meta opens Marketplace up to EU classifieds ad sellers

Article
Feb 14, 2025

Meta’s EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules

AppLovin doubles down on AI-powered advertising by selling its gaming studios

Article
Feb 13, 2025

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

Gen Z doubts tech companies' commitment to mental health and safety

Gen Z doubts tech companies' commitment to mental health and safety

Article
Feb 06, 2025

With privacy and misinformation at risk, teens worry about tech companies’ failure to manage AI content and prioritize their safety.

Meta and Google could feel the impact of Chinese tariffs

Article
Feb 06, 2025

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies’ top ad spenders.

Tech workforces shrink as AI interest surges

Tech workforces shrink as AI interest surges

Article
Feb 06, 2025

Layoffs are continuing in 2025 as companies trim non-essential roles, invest in AI talent, and pivot resources.

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Article
Feb 05, 2025

Alphabet's cloud revenues disappoint, and capacity remains strained. Could hefty AI spending outpace its profits and potential cost savings?

Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears

Audio
Feb 05, 2025

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

Meta will phase out manual targeting from some Advantage+ campaigns

Meta will phase out manual targeting from some Advantage+ campaigns

Article
Feb 04, 2025

Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.

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Character AI’s lawsuit raises questions about chatbots’ responsibilities and protections

Character AI’s lawsuit raises questions about chatbots’ responsibilities and protections

Article
Feb 03, 2025

The startup argues its chatbot platform is protected like movies and video games, but the legal system’s AI blind spots leave its liability in question.

Apple’s services fuel growth as iPhone sales slow and consumer spending tightens

Apple’s services fuel growth as iPhone sales slow and consumer spending tightens

Article
Jan 31, 2025

While iPhone and wearables sales slipped, Apple’s services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn’t paid off yet, but monetizing Siri could give it a boost.

Meta’s safety council raises red flags over misinformation risks after moderation shift

Article
Jan 31, 2025

Its Safety Advisory Council warns that shifting to community notes exposes users to misinformation. Transparency and AI-driven oversight could help rebuild trust.

Meta beats Q4 expectations and announces lofty AI goals

Article
Jan 30, 2025

Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.

Meta’s Reality Labs faces $60 billion in losses as mixed-reality competition heats up

Meta’s Reality Labs faces $60 billion in losses as mixed-reality competition heats up

Article
Jan 30, 2025

Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.

Ads are officially coming to Threads amid volatility at TikTok and X

Article
Jan 28, 2025

Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.

Some banks are bucking the anti-DEI trend—which could play well with Gen Z

Article
Jan 28, 2025

Younger banking customers care more than their older counterparts about banks’ diversity.

Worldwide Ad Spending Forecast 2025

Worldwide Ad Spending Forecast 2025

Report
Jan 28, 2025

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

DeepSeek’s disruption: How a Chinese startup is redefining AI’s efficiency and cost

DeepSeek’s disruption: How a Chinese startup is redefining AI’s efficiency and cost

Article
Jan 27, 2025

A scrappy Chinese startup disrupts the AI hierarchy with a lean, open-source model, challenging Big Tech’s costly infrastructure and rewriting the rules of AI competition.

Instagram, Facebook remove posts, suspend accounts of abortion pill providers

Article
Jan 24, 2025

Instagram, Facebook suppress content from abortion pill providers: The platforms are walking a tightrope between enforcing their community guidelines and alienating healthcare brands and patients.

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