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Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
Ray-Ban Meta Smart Glasses get an on-device assistant, with battery life limitations

Ray-Ban Meta Smart Glasses get an on-device assistant, with battery life limitations

Article
Dec 17, 2024

New features like live translation and an on-device assistant transform Ray-Ban Meta Glasses into a practical tool, signaling progress in wearables development.

The Daily: Very specific, but highly unlikely predictions 2025, part 2—Meta’s live shopping sequel, Party City’s fate, and Disney’s pivot

Audio
Dec 17, 2024

On today’s podcast episode, we discuss why now might be the exact right time for Meta to bring back live shopping, who would be the most likely candidate to buy Party City, and why Disney thinks that now is the right time to pull the trigger on a big change. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Vice Presidents of Content Suzy Davidkhanian and Paul Verna.

Brands selling on TikTok Shop must prepare for—not panic over—a TikTok ban

Brands selling on TikTok Shop must prepare for—not panic over—a TikTok ban

Article
Dec 16, 2024

A US TikTok ban may happen in the near future, but brands that sell on TikTok Shop shouldn’t abandon it until they have to.

Meta is latest AI rival to take legal action to block OpenAI’s for-profit pivot

Article
Dec 16, 2024

By questioning OpenAI’s shift, Meta warns of tax loopholes and nonprofit misuse, signaling growing tensions over funding ethics and competition in AI’s commercialization.

Texas investigates TikTok, Instagram, and others over use of minors’ data

Texas investigates TikTok, Instagram, and others over use of minors’ data

Article
Dec 16, 2024

A growing list of legal problems for large platforms: A Texas investigation is a reminder of the coming era of privacy regulation.

With one month until TikTok’s ban, marketers adjust plans

With one month until TikTok’s ban, marketers adjust plans

Article
Dec 16, 2024

TikTok’s ban is officially happening, but there are caveats: A few potential escape hatches exist, but the January 19 deadline remains.

Big Tech’s Trump pivot: Donations, deals, and the future of tech deregulation

Article
Dec 13, 2024

In a bid for influence, tech leaders risk backlash as they align with Trump, aiming to steer antitrust cases and secure growth opportunities

Solos takes on Meta with more affordable AirGo Vision smart glasses

Article
Dec 13, 2024

With GPT-4 features, privacy options, and a price under $150, Solos’ AirGo Vision glasses dare to unseat Ray-Ban Meta as the go-to wearable for tech lovers.

Tech trends to watch in 2025 include AI agents, search, smart glasses, and on-device features

Tech trends to watch in 2025 include AI agents, search, smart glasses, and on-device features

Article
Dec 12, 2024

AI agents, mobile AI, and smart glasses will lead a wave of advancements, while genAI search and digital twins will redefine business strategies.

Western Europe Trends to Watch in 2025

Western Europe Trends to Watch in 2025

Report
Dec 11, 2024

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

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Instagram’s latest Broadcast Channels update emphasizes the importance of building community

Article
Dec 10, 2024

"In 2025 we are going to see brands think community-first,” according to Jennifer Quigley-Jones, CEO of Digital Voices. One place they will do this is on Instagram Broadcast Channels, the one-to-many messaging feature that allows users to directly engage with followers. As of last week, subscribers of the exclusive direct messaging (DM) channels can now communicate with the creators and brands they follow, similar to how they might use Discord or Patreon.

Tech Trends to Watch in 2025

Tech Trends to Watch in 2025

Report
Dec 10, 2024

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Threads’ latest upgrades include analytics, privacy, and fediverse—but users want more

Threads’ latest upgrades include analytics, privacy, and fediverse—but users want more

Article
Dec 09, 2024

Threads rolls out creator hub and privacy updates: Meta's push to differentiate its platform highlights its ongoing identity issues

Canada Trends to Watch in 2025

Canada Trends to Watch in 2025

Report
Dec 05, 2024

Our annual Trends to Watch report for Canada highlights expected developments in the country’s media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

Big Tech’s next frontier is global connectivity

Article
Dec 03, 2024

With Meta and Google building private subsea cables, they’re bypassing telecom giants, ensuring faster services and reshaping how the internet reaches developing regions.

Meta acknowledges moderation failures and frequent errors with content and account removals

Article
Dec 03, 2024

Its errors show the dilemma of curbing misinformation while protecting users’ rights, especially as pressure mounts under new US leadership.

How Donald Trump’s election will impact 3 areas in Big Tech: Google, TikTok, and AI

Article
Dec 02, 2024

The incoming Trump administration will indisputably affect the future of Big Tech. The breakup of Google, the forced sale or ban of TikTok, and the regulation of AI are all issues the president-elect will need to take a stance on.

xAI plans standalone app for Grok, but costs could hinder adoption

xAI plans standalone app for Grok, but costs could hinder adoption

Article
Dec 02, 2024

xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

Meta CMO praises AI's role in boosting revenue

Article
Nov 26, 2024

"We would not have re-accelerated our revenue in the last two years if it was not for AI," Alex Schultz, CMO and vice president of analytics at Meta, said on our "Behind the Numbers" podcast. "It's that important to us. We wouldn't have recovered from AppTracking transparency [or] been able to do more with less data if it wasn't for AI. So that's the very core of our business."

Meta keeps betting big on Reality Labs despite heavy losses

Meta keeps betting big on Reality Labs despite heavy losses

Article
Nov 26, 2024

With $16 billion in annual losses, Meta slashes app investments for Quest headsets, risking sales to stabilize costs while holding onto a long-term vision for Reality Labs

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