While handy for creators and multilingual users, bot-written comments might alienate users in Meta’s already delicate social ecosystem.

Advertisers are stepping back from TikTok: CPMs fell significantly YoY, but advertisers should focus on diversification, not total abandonment, for the best results.

Perplexity’s new ad makes Google a target: The company’s biggest ad yet, led by “Squid Game” star Lee Jung-jae, could continue the push toward a more divided AI market.

Meta’s new Stories payout model drops view minimums, aiming to reengage influencers and win back young users.

Marketers can use this to recognize high growth areas of investment strategies and acknowledge the uncertainty shown in TikTok investments as a potential nudge to diversify their social ad spend.

Despite climate pledges, Amazon, Google, and Meta could face opposition to their nuclear plans—raising questions about readiness to support AI with sustainable infrastructure.

The model, based on X’s Community Notes, may reduce bias but could leave misinformation unchecked when users can't agree on polarizing content.

Threads tests feature allowing users to select interests: The move could help the platform address its retention problem and draw creators.

Shoppers worldwide are flocking to online marketplaces and social commerce for convenience, variety, and competitive pricing. While price remains key, brand trust is becoming a major factor in certain markets. As these platforms drive discovery and sales, brands must adapt to stay competitive. Here are three ways digital shopping habits are evolving among consumers worldwide.

Category leaders go beyond traditional data, using consumer intelligence to predict behavior rather than just react. By tapping into unconventional insights like culture, entertainment, and social trends, brands can build more dynamic, human-centric strategies.

Wearables will surpass 100 million users this year as AI advancements push adoption to nearly 40% of adults, marking a shift from niche tech to mainstream.

While teens retain digital habits from childhood (such as a strong preference for YouTube), their newfound independence and desire to connect with peers has led them to new habits.

Digg makes a comeback 12 years after it was sold: While the revival promises “good vibes” and a community-first focus, how they’ll monetize is unclear.

Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.

25% of US adults consider Facebook the most influential social media platform for purchasing decisions, putting it just ahead of TikTok (21%) and Instagram (20%), according to Relex.

Meta, TikTok under fire for data usage practices: The social media giants are facing lawsuits that could have long-term consequences.

US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.

Figure AI shifts into overdrive: Slashing its original timeline, the startup is pushing humanoid robots into homes this year—either a sign of rapid AI progress or a risky bet to stay ahead.

Meta plans dedicated chatbot app: The move aims to compete with AI leaders ChatGPT and Gemini, but its success remains uncertain.

Placing Aria Gen 2 in research labs could help Meta gather real-world data—turning researchers into de facto product testers for its next wave of consumer smart glasses.