Hampered by unclear monetization strategy and rising costs, Apple’s AI push faces steep adoption barriers.

After experiencing downturns in recent years, social CPMs are on the rise again in the US, per our forecasts. That’s a sign that brands could invest more in social media ads amid optimism about the economy.

Trump spent less on social media and won anyway: An established political brand and shifting social landscape reduced the need to lean on social platforms.

The Big Tech companies’ plans to get reliable energy for AI operations were blocked, revealing the complexity of scaling AI responsibly.

Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Its record infrastructure spending shows a commitment to AI’s “once-in-a-lifetime” opportunity.

Election spending caused CPMs to surge: Faced with high costs and a noisy environment, brands experimented with new channels.

Meta’s strong earnings have one dark spot: Slow user growth made investors flinch as competition for consumer attention peaks.

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

The definition of open-source AI now requires transparent training data, giving Meta incentive to clarify what information it feeds Llama.

As marketers attempt to piece together a full, nuanced picture of how their paid media affects outcomes, old-fashioned measurement tactics are coming back into vogue, and new players are rising to prominence.

The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.

Web publishers, especially those who relied on indirect monetization, are being buffeted on all sides by challenges.

Meta’s slimmed-down Llama AI runs on smartphones but faces ecosystem challenges: Without its own hardware, Meta’s success hinges on partnerships as it competes with Apple and Google.

The deal faces an uphill battle no matter who wins, but we think it has better odds under Trump

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

The feature aims to boost safety, but Meta’s troubled data practices may have already eroded users’ trust.

The Movie Gen partnership’s early feedback highlights both creative promise and fears of AI replacing human filmmakers.

In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men’s, women’s, and children’s apparel, accessories, and home goods.