TikTok’s ban is officially happening, but there are caveats: A few potential escape hatches exist, but the January 19 deadline remains.

In a bid for influence, tech leaders risk backlash as they align with Trump, aiming to steer antitrust cases and secure growth opportunities

With GPT-4 features, privacy options, and a price under $150, Solos’ AirGo Vision glasses dare to unseat Ray-Ban Meta as the go-to wearable for tech lovers.

AI agents, mobile AI, and smart glasses will lead a wave of advancements, while genAI search and digital twins will redefine business strategies.

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

"In 2025 we are going to see brands think community-first,” according to Jennifer Quigley-Jones, CEO of Digital Voices. One place they will do this is on Instagram Broadcast Channels, the one-to-many messaging feature that allows users to directly engage with followers. As of last week, subscribers of the exclusive direct messaging (DM) channels can now communicate with the creators and brands they follow, similar to how they might use Discord or Patreon.

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Threads rolls out creator hub and privacy updates: Meta's push to differentiate its platform highlights its ongoing identity issues

Our annual Trends to Watch report for Canada highlights expected developments in the country’s media and advertising market for 2025. Next year, we anticipate a shift in media buying will favor domestic publishers and retail media channels, while large platforms will contend with the new Digital Services Tax.

With Meta and Google building private subsea cables, they’re bypassing telecom giants, ensuring faster services and reshaping how the internet reaches developing regions.

Its errors show the dilemma of curbing misinformation while protecting users’ rights, especially as pressure mounts under new US leadership.

The incoming Trump administration will indisputably affect the future of Big Tech. The breakup of Google, the forced sale or ban of TikTok, and the regulation of AI are all issues the president-elect will need to take a stance on.

xAI’s plan for a standalone app may expand user access, but controversial outputs and app store policies could undermine its adoption and growth.

"We would not have re-accelerated our revenue in the last two years if it was not for AI," Alex Schultz, CMO and vice president of analytics at Meta, said on our "Behind the Numbers" podcast. "It's that important to us. We wouldn't have recovered from AppTracking transparency [or] been able to do more with less data if it wasn't for AI. So that's the very core of our business."

With $16 billion in annual losses, Meta slashes app investments for Quest headsets, risking sales to stabilize costs while holding onto a long-term vision for Reality Labs

Hobbies and interests had a 1.9% clickthrough rate (CTR) in Q2 2024, putting the industry ahead of others including arts and entertainment (1.2%) and automotive (1.2%), according to exclusive data from AdRoll.

The new AI model empowers marketers and hobbyists alike with streamlined video creation, pushing the company ahead in the booming genAI video market.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.

With revenues soaring 94% to $35.1 billion, it dominates AI hardware, but Big Tech’s in-house chip ambitions could challenge its position.

On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.