Job cuts at Meta and Microsoft could strain remaining workers as companies shift focus to AI amid changing corporate and political dynamics.

TikTok Shop’s demise could benefit Amazon, Etsy, and Temu: All three retailers are poised to scoop up spending in the event of a TikTok ban.

Meta, Amazon join list of companies ditching DEI efforts: Evidence shows consumers reward commitment to social causes, but companies are making political calculations.

Meta’s healthcare ad changes go into effect: Healthcare advertisers will need to get creative and experiment with different approaches to effectively reach their target audiences in light of the changes.

Will Meta’s moderation pivot hurt brand safety? Possibly, but other safety features and the company’s enormous reach means brands won’t stop spending.

Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.

Meta’s pivot to community notes offers more free expression but risks spreading misinformation, alienating users, and damaging brand safety for advertisers.

The UK joins the global crackdown on data: Regulators are set to designate platforms under a new law that imposes significant restrictions.

Smart glasses will likely steal the show as neural tech fuels the convergence of wearables and spatial computing.

On today's podcast episode, we discuss where the content production dollars will be going, what the Omnicom and IPG deal will mean for the agency client relationship, and how the antitrust and other legal cases against Amazon, Apple, Google, Meta, and TikTok will play out in 2025. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President of Research Jennifer Pearson, and Vice President Paul Verna.

The former Bush aide’s elevation could reshape content moderation policies as Meta navigates polarized users and criticism of its content moderation policies.

AI fueled election confusion: Social platforms struggled to remove deepfakes and AI-driven misinformation during a contentious election year, but investment in moderation may dwindle now

Meta’s AI push risks alienating users if social feeds flood with bots. Balancing innovation with human creator support will be key to retaining its audience.

The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.

Big Tech battled Europe’s new rules in 2024: Apple opened its ecosystem to comply with DMA while Meta faced fines and scrutiny over data use and subscriptions. We can expect continued stringent regulations.

Big Tech’s energy shift: Companies like Google and Microsoft are increasingly turning to nuclear energy to meet the escalating power demands of AI, but regulators could stop projects before they start.

While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.

Cyberattacks and overloads disrupt industries: From telecom strikes to service failures, 2024’s outages underline the fragility of tech systems and the urgent need for diversification and resilience strategies.

Automated ad systems, boosted video ad spending, and platforms leaning into their unique qualities led to a bounce-back year in 2024 for social networks overall.

TikTok is driving social commerce sales and buyer growth: The platform’s popularity and influence with Gen Zers contributed to its 2024 successes. We look at how that could change in 2025.