This is the first installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​​

Amid dizzying policy unpredictability and a grab bag of unpleasant economic possibilities, precise ad spend forecasting is challenging. A scenarios-based approach can help clarify potential outcomes.

Social sharing aims to boost usage, yet without real-time info or buzz, it may struggle to stick

Chrome is the hottest browser no one can buy—yet: OpenAI, Yahoo, and Perplexity are lining up to bid if the DOJ forces a Google sell-off, eyeing a shortcut to AI search dominance.

CEO Aravind Srinivas says Comet will track user activity to build deep profiles for hyperpersonalized ads but risks alienating privacy-focused users.

Meta axes VR jobs as Reality Labs flounders: Over 100 workers, including staff behind the “Supernatural” fitness app, were cut as the firm pivots away from costly metaverse efforts.

Threads makes ads available globally: The Meta platform benefits from steady growth and a safer brand image than X.

Meta and Apple receive first fines for DMA violation: The landmark decision marks the biggest effort to date to curb the market power of Big Tech.

Australia will exempt YouTube from its under-16 social media ban: The promise is receiving backlash from Meta and TikTok, and will require brands to adapt.

Despite mental health concerns and corporate distrust, teens still find value in social platforms—especially for connection, creativity, and emotional support.

Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.

A trade war with the US will hinder economic performance in Canada this year. Ad spending overall is expected to lose the momentum gained in 2024. But many digital formats will benefit from the emphasis on return on ad spending.

Discord facing lawsuit for allegedly harming minors: The case is far from the first time Discord and other platforms have faced similar scrutiny.

TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.

Meta defends past acquisitions in FTC trial: The case could force Instagram and WhatsApp divestitures, disrupting ad buying and reshaping tech merger norms.

While Meta says the goal is political balance and nuanced conversations, is it chasing social ideology over fixing algorithmic bias?

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.