It will rely on automated systems to approve algorithm updates and safety features, potentially sidelining privacy teams and risking half-baked feature launches.

XChat introduces file sharing, disappearing messages, and calls—but user skepticism over privacy and vague “Bitcoin-style” encryption may hinder adoption.

Businesses could soon plug in budgets and products, and Meta will handle the rest—threatening the role of agencies in the digital ad pipeline.

A successful affiliate strategy means casting a wide net: Captiv8 data shared with EMARKETER shows that each influencer size category has strategic benefits that shouldn’t be overlooked.

The R1-0528 model nearly matches OpenAI and Google on reasoning, offering a tantalizing preview of what the cheaper, open-source future of AI could look like.

Fewer content removals signal better precision, but reduced proactivity could slow responses to hate speech and misinformation.

Facebook is projected to lose users in several major markets: Meta may need to lean more heavily on its other platforms to sustain growth.

Separating research from product lets Meta build faster, think longer term, and prove it’s serious about becoming more than a social media company.

Handheld dominance and low VR adoption signal a reality check for immersive tech as gaming habits shift toward flexible, social experiences.

Meta's antitrust trial over Instagram and WhatsApp deals winds down: But the trial’s outcome could reshape tech M&A for years to come.

Meta’s ‘epidemic of scams’ is only worsening: As platforms fail to combat ad fraud, advertisers must be proactive to protect investments.

Reddit’s Dynamic Product Ads expands to all advertisers: The move highlights Reddit’s shift from a supplemental channel to a primary platform for advertisers.

Tariffs threaten to reduce US digital ad spending growth this year. This series explains the effects tariffs will have on ad spending in search, social, CTV, and retail media—and which parts of each might fare best and worst.

US social ad spend will grow YoY in 2025, even as platforms grapple with tariff-related budget cuts from industries that spend heavily on social channels, like CPG and retail.

Threads is now included in Meta’s Marketing API: The change positions Threads as not only an X alternative, but as an effective marketing channel.

Strong Q1 ad results show resilience: But AI, tariffs, and antitrust pressures will reshape how and where marketers spend in 2025.

Meta aims to expand AI-powered ad creation: The early release initiative gives brands low-risk access to experimental creative technologies.

Meta pays creators for traffic, Spotify wins in-app freedom post-Epic ruling, and Amazon’s Zoox expands robotaxi testing despite software recalls.

Apple’s Fortnite feud, Amazon’s device division cuts, and Apple Music’s new user lure reveal how tech titans are adjusting strategies in a volatile regulatory and consumer landscape.