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Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
US Wearables Forecast 2025

US Wearables Forecast 2025

Report
Mar 03, 2025

US smart wearable users will surge past 100 million by 2025 as AI capabilities drive adoption. Generational preferences, device convergence, and rising form factors like smart glasses and rings will reshape the market through 2028.

Figure AI to start testing humanoid robots in homes

Article
Feb 28, 2025

Figure AI shifts into overdrive: Slashing its original timeline, the startup is pushing humanoid robots into homes this year—either a sign of rapid AI progress or a risky bet to stay ahead.

Meta may launch standalone AI app to compete with ChatGPT and Gemini

Meta may launch standalone AI app to compete with ChatGPT and Gemini

Article
Feb 28, 2025

Meta plans dedicated chatbot app: The move aims to compete with AI leaders ChatGPT and Gemini, but its success remains uncertain.

Meta’s latest AR smart glasses could propel ventures into health and academic research

Article
Feb 28, 2025

Placing Aria Gen 2 in research labs could help Meta gather real-world data—turning researchers into de facto product testers for its next wave of consumer smart glasses.

Instagram could launch standalone Reels app amid TikTok’s uncertain future

Instagram could launch standalone Reels app amid TikTok’s uncertain future

Article
Feb 27, 2025

Reels may get its own app: Instagram is reportedly exploring a standalone platform as it vies to draw attention away from TikTok.

Marketers rethink brand safety by focusing on context

Article
Feb 26, 2025

"You're spending a lot of money. Do you know where your ads are?'" Jonah Goodhart, co-founder and CEO of Mobian, said on our "Behind the Numbers" podcast, evoking the classic PSA. Meta announced in January it would replace fact checking with Community Notes, worrying advertisers about brand safety.

Snapchat enhances brand safety after Meta steps back

Snapchat enhances brand safety after Meta steps back

Article
Feb 25, 2025

Snapchat enhances brand safety features: The changes stand in contrast with Meta scaling back its brand safety commitments.

Facebook adds financial incentives to win back content creators and ad revenues

Facebook adds financial incentives to win back content creators and ad revenues

Article
Feb 21, 2025

With Facebook’s ad growth slowing, Meta is paying influencers to revive the platform—but can cash alone compete with TikTok and Instagram’s cultural dominance?

Ninety percent of consumers have a Facebook profile

Ninety percent of consumers have a Facebook profile

Article
Feb 20, 2025

Nine in 10 consumers worldwide have a profile on Facebook, according to a January report from Sprout Social.

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The Future of Digital 2025: ​Latin America

The Future of Digital 2025: ​Latin America

Report
Feb 19, 2025

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

Global Digital Index: GCC in Perspective

Global Digital Index: GCC in Perspective

Report
Feb 18, 2025

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Meta’s next bet on robotics: Innovation or overreach?

Article
Feb 18, 2025

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

Nearly half of Americans feel stereotyped by identity-based advertising, study finds

Nearly half of Americans feel stereotyped by identity-based advertising, study finds

Article
Feb 18, 2025

Forty-nine percent of Americans feel stereotyped by identity-based ad targeting: Overuse of these ads can fracture consumer trust. It might be time for brands to reconsider how they connect with consumers. Read online

Meta opens Marketplace up to EU classifieds ad sellers

Article
Feb 14, 2025

Meta’s EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules

AppLovin doubles down on AI-powered advertising by selling its gaming studios

Article
Feb 13, 2025

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

Gen Z doubts tech companies' commitment to mental health and safety

Gen Z doubts tech companies' commitment to mental health and safety

Article
Feb 06, 2025

With privacy and misinformation at risk, teens worry about tech companies’ failure to manage AI content and prioritize their safety.

Meta and Google could feel the impact of Chinese tariffs

Article
Feb 06, 2025

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies’ top ad spenders.

Tech workforces shrink as AI interest surges

Tech workforces shrink as AI interest surges

Article
Feb 06, 2025

Layoffs are continuing in 2025 as companies trim non-essential roles, invest in AI talent, and pivot resources.

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Alphabet’s cloud revenue struggles show risks of overinvesting, infrastructure strains

Article
Feb 05, 2025

Alphabet's cloud revenues disappoint, and capacity remains strained. Could hefty AI spending outpace its profits and potential cost savings?

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