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Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta

Meta under fire: Teen targeting, Chinese advertisers, and an antitrust trial

Article
Apr 10, 2025

Meta under fire on multiple fronts: Teen-targeting claims, a high-stakes FTC trial, and Chinese advertiser pullback could reshape the company’s ad model.

Hybrid AI challenger Deep Cogito takes aim at OpenAI and Meta

Article
Apr 09, 2025

By blending fast and accurate reasoning in open-source models, this startup is betting developers want flexibility without licensing headaches

Impact of Tariffs on US Businesses

Impact of Tariffs on US Businesses

Report
Apr 09, 2025

Trump’s “Liberation Day” tariffs landed harder than expected. Uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US—along with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?

As sports discussions shift to Threads, its competition with X intensifies

Article
Apr 08, 2025

Sports discussions see growth on Threads: The shift indicates that the platform could be closer to outpacing X than initially thought.

Microsoft scales back infrastructure plans amid economic uncertainty, potential overinvestment

Article
Apr 08, 2025

It cancels a $1 billion US data center plan and pauses other developments as it braces for rising material costs and geopolitical pressures.

Tariffs could force brands, online platforms to rethink sourcing and revenue models

Article
Apr 08, 2025

If ad dollars shrink, Meta and others may need to ditch risky side projects and focus on scalable, affordable services to survive the slowdown

Fake AI-generated KFC ad ignites debate over ethical adoption

Fake AI-generated KFC ad ignites debate over ethical adoption

Article
Apr 07, 2025

AI-generated fake KFC ad emphasizes consumers’ AI concerns: The reaction underscores lingering fears over AI’s ethical implications.

As social media faces legal troubles, advertisers must adapt

As social media faces legal troubles, advertisers must adapt

Article
Apr 04, 2025

Meta, TikTok, and X in hot legal water: The platforms are facing suits in the US and EU that could have implications for how advertisers invest.

As trade war deepens, Big Tech could shift gears to services and subscriptions

As trade war deepens, Big Tech could shift gears to services and subscriptions

Article
Apr 04, 2025

China’s retaliation rattles markets, but Big Tech could offset losses by leaning into AI, services, and subscriptions—if consumers still bite.

Meta and UFC forge partnership, altering Meta’s marketing ecosystem

Meta and UFC forge partnership, altering Meta’s marketing ecosystem

Article
Apr 03, 2025

Inside the Meta and UFC partnership: The deal—both strategic and political—makes Meta UFC’s “official fan technology partner.”

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Meta is counting on the Trump administration to fight back against EU restrictions

Article
Apr 03, 2025

Zuckerberg wants Trump to slow the EU’s advertising crackdown: Meta is pressuring the administration to fight back against EU fines.

Snapchat expands its Partner Program to target SMBs

Article
Apr 03, 2025

Snapchat reimagines its Partner Program for SMBs: The changes will see the program split into two tiers, with features to help SMBs advertise.

Tariffs shake Big Tech amid fears of increased costs, decreased digital ad spend

Article
Apr 03, 2025

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

YouTube for Marketers Explainer

YouTube for Marketers Explainer

Report
Apr 02, 2025

YouTube has more users than Facebook, Netflix, or Spotify. But its advertising revenues do not match its vast reach. This report contextualizes the opportunities and scope for growth in various media spheres.

Sponsored comments: How Instagram's new feature could help brands and creators

Article
Apr 01, 2025

Last month, Instagram rolled out its Testimonials feature, an ad format that allows brands to pay creators for sponsored content that includes comments.

Acquisition of X gives xAI a data powerhouse

Article
Mar 31, 2025

xAI’s takeover of X gives it AI training data, compute power, and a ready-made audience—offering a path to revive X’s ad business and investor confidence.

Meta CTO says Google, Amazon could fall behind in AI race

Article
Mar 31, 2025

Meta’s CTO claims nimbleness trumps incumbency in AI. However, Meta’s AI future still depends on the health of its core ad business.

Apple, Meta may avoid major fines in EU amid Trump tensions

Article
Mar 28, 2025

The EC weighs soft enforcement on Apple and Meta to sidestep tensions with Trump, risking weakened regulatory leverage.

Meta tweaks Reels, Facebook features to match TikTok’s

Meta tweaks Reels, Facebook features to match TikTok’s

Article
Mar 28, 2025

As feature parity becomes strategy, Meta chases engagement and relevance.

Pinterest positions itself as a ‘positive platform’ as study finds positivity pays

Article
Mar 28, 2025

Positivity pays on Pinterest: A new study determined that platforms deemed “positive” can significantly boost ad performance.

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