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Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta

Reimagining Retail: How TikTok Shop Alters Livestream Shopping If It Stays, and What Happens If It Disappears

Audio
Feb 05, 2025

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

Meta will phase out manual targeting from some Advantage+ campaigns

Meta will phase out manual targeting from some Advantage+ campaigns

Article
Feb 04, 2025

Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.

Character AI’s lawsuit raises questions about chatbots’ responsibilities and protections

Character AI’s lawsuit raises questions about chatbots’ responsibilities and protections

Article
Feb 03, 2025

The startup argues its chatbot platform is protected like movies and video games, but the legal system’s AI blind spots leave its liability in question.

Apple’s services fuel growth as iPhone sales slow and consumer spending tightens

Apple’s services fuel growth as iPhone sales slow and consumer spending tightens

Article
Jan 31, 2025

While iPhone and wearables sales slipped, Apple’s services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn’t paid off yet, but monetizing Siri could give it a boost.

Meta’s safety council raises red flags over misinformation risks after moderation shift

Article
Jan 31, 2025

Its Safety Advisory Council warns that shifting to community notes exposes users to misinformation. Transparency and AI-driven oversight could help rebuild trust.

Meta beats Q4 expectations and announces lofty AI goals

Article
Jan 30, 2025

Meta wants 1 billion Meta AI users this year: The company is hoping its strong Q4 performance can propel it through a year rife with challenges.

Meta’s Reality Labs faces $60 billion in losses as mixed-reality competition heats up

Meta’s Reality Labs faces $60 billion in losses as mixed-reality competition heats up

Article
Jan 30, 2025

Despite a $5 billion quarterly loss in the division, Meta remains committed to VR, even as rivals like Apple, Google, and Samsung close in.

Ads are officially coming to Threads amid volatility at TikTok and X

Article
Jan 28, 2025

Meta brings ads to Threads: The move marks a strategic push to monetize the app and offer an alternative to TikTok and X.

Some banks are bucking the anti-DEI trend—which could play well with Gen Z

Article
Jan 28, 2025

Younger banking customers care more than their older counterparts about banks’ diversity.

Worldwide Ad Spending Forecast 2025

Worldwide Ad Spending Forecast 2025

Report
Jan 28, 2025

A series of major milestones are on tap for total media and digital media ad spending around the world in 2025, although growth will be uneven across countries and regions.

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DeepSeek’s disruption: How a Chinese startup is redefining AI’s efficiency and cost

DeepSeek’s disruption: How a Chinese startup is redefining AI’s efficiency and cost

Article
Jan 27, 2025

A scrappy Chinese startup disrupts the AI hierarchy with a lean, open-source model, challenging Big Tech’s costly infrastructure and rewriting the rules of AI competition.

Instagram, Facebook remove posts, suspend accounts of abortion pill providers

Article
Jan 24, 2025

Instagram, Facebook suppress content from abortion pill providers: The platforms are walking a tightrope between enforcing their community guidelines and alienating healthcare brands and patients.

Meta adds user and business tools, but ads risk user fatigue

Article
Jan 24, 2025

Instagram is revamping Reels with a follower activity feed while Threads rolls out analytics and tests ads. The moves aim to deepen user engagement and maximize brand exposure.

Samsung and Google reboot the mixed-reality race, challenging Apple and Meta

Samsung and Google reboot the mixed-reality race, challenging Apple and Meta

Article
Jan 24, 2025

As Samsung and Google develop mixed-reality glasses, Apple and Meta refine their ecosystems. Cheaper, lighter devices could finally push AR/VR into the mainstream.

The Future of Digital: Canada

The Future of Digital: Canada

Report
Jan 24, 2025

Amid economic uncertainty and trade concerns from abroad, Canada’s digital ecosystem is expected to remain strong, fueled by innovation from publishers, advertisers, and retailers.

Big Tech’s high-stakes alliance with Trump 2.0: Risks, rewards, and regulatory shifts

Article
Jan 21, 2025

Oracle surged 6% amid AI collaboration news. Apple, SpaceX, and Microsoft align with government priorities, leveraging investments for strategic gains.

Social platforms commit to stricter content moderation in the EU while scaling back efforts in the US

Article
Jan 21, 2025

Social platforms agreed to tighten moderation of hate speech in the EU while loosening rules in the US, risking an unpredictable content environment.

The Rise of Political and News Creators

The Rise of Political and News Creators

Report
Jan 17, 2025

Not everyone gets news from creators and influencers. But alternative voices, especially podcasters, hold a lot of sway over key demographics, including Gen Z, men, and consumers who feel marginalized by mainstream media.

YouTube creators sign AI licensing contracts to cash in on unused footage

Article
Jan 17, 2025

AI firms are paying for raw footage, offering creators extra cash—but with low payouts and growing privacy concerns, is this a good deal or a short-term play?

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

How Trump’s return to office will affect tariffs, TikTok, Big Tech regulation, pharma advertising, and crypto

Article
Jan 16, 2025

President-elect Donald Trump's second term promises profound shifts across commerce, technology, and regulation that will reshape how businesses operate and consumers behave. As the president-elect prepares to take office, his policy priorities are already triggering market reactions and pivots from major corporations.

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