Reels may get its own app: Instagram is reportedly exploring a standalone platform as it vies to draw attention away from TikTok.

"You're spending a lot of money. Do you know where your ads are?'" Jonah Goodhart, co-founder and CEO of Mobian, said on our "Behind the Numbers" podcast, evoking the classic PSA. Meta announced in January it would replace fact checking with Community Notes, worrying advertisers about brand safety.

Snapchat enhances brand safety features: The changes stand in contrast with Meta scaling back its brand safety commitments.

With Facebook’s ad growth slowing, Meta is paying influencers to revive the platform—but can cash alone compete with TikTok and Instagram’s cultural dominance?

Nine in 10 consumers worldwide have a profile on Facebook, according to a January report from Sprout Social.

Latin America’s digital revolution is marching full steam ahead, with consumers spending more than a third of their day online. As social commerce and retail media propel the region’s digital economy to new heights, the runway for growth remains long.​

In our first edition of the Global Digital Index, created in partnership with the RLC Global Forum, we explore retail and ecommerce in the Gulf States of the Middle East.

Move to develop AI-powered humanoid robots raises concerns about overextension as the company juggles multiple ambitious projects.

Forty-nine percent of Americans feel stereotyped by identity-based ad targeting: Overuse of these ads can fracture consumer trust. It might be time for brands to reconsider how they connect with consumers. Read online

Meta’s EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules

AppLovin exits gaming in $900M sale to focus on AI-driven adtech: The company sells its entire "apps business," shifting its strategy to prioritize ad mediation, automation, and performance-based advertising.

With privacy and misinformation at risk, teens worry about tech companies’ failure to manage AI content and prioritize their safety.

Tariffs on Chinese goods could hurt Google, Meta: Chinese retailers Temu and Shein are two of the companies’ top ad spenders.

Layoffs are continuing in 2025 as companies trim non-essential roles, invest in AI talent, and pivot resources.

Alphabet's cloud revenues disappoint, and capacity remains strained. Could hefty AI spending outpace its profits and potential cost savings?

On today's podcast episode, we discuss how TikTok Shop has changed the way people shop on social media, how the brands who sell on the platform will be impacted if TikTok goes away, and what they should be thinking about next. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves and Vice President and Principal Analyst Jasmine Enberg.

Meta Advantage+ is increasingly relying on AI: Some campaigns will lose the ability to manually target consumers in an effort to lean on automation.

The startup argues its chatbot platform is protected like movies and video games, but the legal system’s AI blind spots leave its liability in question.

While iPhone and wearables sales slipped, Apple’s services revenues grew 13% YoY to $26.3 billion. Apple Intelligence hasn’t paid off yet, but monetizing Siri could give it a boost.