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GenAI for Marketing in Asia-Pacific
Positive Attitudes Toward the Technology Are a Boon for Brands
Asia-Pacific is emerging as an AI epicenter. Marketers in the region are optimistic about the potential that the technology has to redefine consumer experience, while people are eager for novel digital experiences. Tech titans are localizing generative AI (genAI) models for this unique and diverse region. At the same time, regulators are trying to find a balance between regulations and innovation.
Key Question: How widespread is genAI usage among marketers in Asia-Pacific?
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Key Stat: Marketers in India are among the leaders in adopting genAI—66% said they used the technology regularly at work, per a May 2024 survey by Adobe.
authors
Man-Chung Cheung
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- Director, Report Editing
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