ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

The big answers: EMARKETER Daily quiz

Article |
 Sep 16, 2025

App activation rates much higher with identified users

Article |
 Sep 16, 2025

As TikTok deal looms, what happens to the algorithm?

Article |
 Sep 16, 2025

YouTube reigns supreme in crowded streaming wars

Article |
 Sep 15, 2025

China’s probe on Nvidia shakes AI’s foundation

Article |
 Sep 15, 2025

Black Friday marketing guide: Value, loyalty, and AI tools

Article |
 Sep 15, 2025

Marketers say AI isn’t delivering social data in real time, causing brands to miss trend windows

Article |
 Sep 15, 2025

What the Amazon and Netflix ad alliance means for commerce media’s future

Article |
 Sep 15, 2025

US healthcare workers feel undervalued, eye new roles

Article |
 Sep 15, 2025

Nano Banana propels Gemini to top of iOS App Store downloads

Article |
 Sep 15, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

GenAI for Marketing in Asia-Pacific

Positive Attitudes Toward the Technology Are a Boon for Brands

Report by Man-Chung Cheung  |  Nov 19, 2024
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
Asia-Pacific is becoming an AI epicenter
Consumer enthusiasm will propel genAI adoption
GenAI’s promise is driving investments in China, India, and elsewhere
Marketers in most of Asia-Pacific are actively exploring genAI
Marketers in Asia-Pacific should still remain cautious when using genAI
Sources
Media Gallery
About This Report
The rapid growth of genAI has the potential to remake marketing and customer experiences in Asia-Pacific. Here’s how surging investment, consumer enthusiasm, and the evolving regulatory landscape are reshaping digital marketing.
Topics
Artificial Intelligence (AI)
Asia-Pacific
Table of Contents
Executive Summary
Asia-Pacific is becoming an AI epicenter
Consumer enthusiasm will propel genAI adoption
GenAI’s promise is driving investments in China, India, and elsewhere
Marketers in most of Asia-Pacific are actively exploring genAI
Marketers in Asia-Pacific should still remain cautious when using genAI
Sources
Media Gallery

Asia-Pacific is emerging as an AI epicenter. Marketers in the region are optimistic about the potential that the technology has to redefine consumer experience, while people are eager for novel digital experiences. Tech titans are localizing generative AI (genAI) models for this unique and diverse region. At the same time, regulators are trying to find a balance between regulations and innovation.

Key Question: How widespread is genAI usage among marketers in Asia-Pacific?

Marketers in India Are Leaders in Generative AI (GenAI) Adoption (% of respondents in each group worldwide, by country, May 2024)
E-Mail ChartDownload

Key Stat: Marketers in India are among the leaders in adopting genAI—66% said they used the technology regularly at work, per a May 2024 survey by Adobe.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Asia-Pacific is becoming an AI epicenter
  3. Consumer enthusiasm will propel genAI adoption
  1. GenAI’s promise is driving investments in China, India, and elsewhere
  2. Marketers in most of Asia-Pacific are actively exploring genAI
  3. Marketers in Asia-Pacific should still remain cautious when using genAI
  1. Sources
  2. Media Gallery

Charts in This Report

Marketers in India Are Leaders in Generative AI (GenAI) Adoption (% of respondents in each group worldwide, by country, May 2024)Consumers in Asia-Pacific Are Most Excited About AI Products (% of consumers worldwide, by country, May 2023)
Many Adults in Asia-Pacific Are More Positive Toward Generative AI (GenAI) Than a Year Ago (% of respondents in each group worldwide, by country, July 2024)Advertising Content Development Is the Most Popular Generative AI (GenAI) Usage Among B2C Agency Marketers in Asia-Pacific by Far (% of respondents in Asia-Pacific, Q4 2023)
AI in Products Positively Influences Purchase Intent in Asia-Pacific (% of respondents in select countries, July 2024)

authors

Man-Chung Cheung

Contributors

Rahul Chadha
Director, Report Editing
Vladimir de Leon
Chart Editor
Chris Keating
Director, Research
Madan Kumar
Copy Editor
Yoram Wurmser
Principal Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo