TikTok extends its partnership with MLS: The move is part of a broader trend of brands investing in sports.

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.​

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.

Meta defends past acquisitions in FTC trial: The case could force Instagram and WhatsApp divestitures, disrupting ad buying and reshaping tech merger norms.

While Meta says the goal is political balance and nuanced conversations, is it chasing social ideology over fixing algorithmic bias?

OpenAI is floating a social app: The move would place the company in direct competition with X and Meta, but will require a unique value proposition to pay off.

With an antitrust trial on the horizon, Google is slashing jobs and budgets to hedge against a forced Chrome divestment.

An EU tax on Meta could mean higher ad prices: The EU may take retaliatory measures against Trump’s tariffs that could shake up the advertising world.

The FTC’s challenge to Meta’s deals could fracture the social media giant's empire and signals that no acquisition, no matter its age, is safe from antitrust scrutiny.

Its next-gen models are built to generate big ideas, not small talk—aiming squarely at science and high-value enterprise work.

Sports remains a profitable ad opportunity: Two-thirds of Americans are sports fans and over half have made a purchase based on audio ads.

TikTok builds its creator offerings while revenues thrive: While ByteDance is seeing notable growth, the tide could turn with an impending US ban.

Despite brands scaling back DEI, commitment pays off: A new study shows demographics like Gen Z are cutting ties with brands that reverse their DEI efforts.

With content quickly buried and inactive users penalized, the platform is reworking search to give creators a longer runway and more consistent reach.

Meta under fire on multiple fronts: Teen-targeting claims, a high-stakes FTC trial, and Chinese advertiser pullback could reshape the company’s ad model.

By blending fast and accurate reasoning in open-source models, this startup is betting developers want flexibility without licensing headaches

Trump’s “Liberation Day” tariffs landed harder than expected. Uncertainty remains, given the pause on reciprocal tariffs for countries willing to negotiate with the US—along with an escalating trade war with China. Which markets will take the greatest hits? And how might our US forecasts change?

Sports discussions see growth on Threads: The shift indicates that the platform could be closer to outpacing X than initially thought.

It cancels a $1 billion US data center plan and pauses other developments as it braces for rising material costs and geopolitical pressures.