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EMARKETER

Meta introduces AI-generated comments to automate user engagement

Article by Grace Harmon  |  Mar 24, 2025
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Meta introduces AI-generated comments to automate user engagement
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Artificial Intelligence (AI)
Social Media Users
US

The news: Meta is testing an AI-generated comments feature on Instagram, letting users offload the effort of engaging with social media content.

  • The generative AI (genAI) tool analyzes posts and generates three suggestions for commenters, which can be refreshed for more options.
  • It works on both videos and photos and is currently in a limited testing phase, with no set date for a broad rollout.

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