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EMARKETER

Meta tweaks Reels, Facebook features to match TikTok’s

Article by Grace Harmon  |  Mar 28, 2025
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Meta tweaks Reels, Facebook features to match TikTok’s
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The news: Meta platforms are copying features from rivals, which could make user experiences more consistent and engaging.

  • Instagram Reels users can now play videos at 2x speed, a feature that’s currently available on TikTok.
  • Facebook revamped the Friends tab to show friends’ stories, reels, posts, birthdays, and friend requests. A similar tab is already established on X, Reels, and TikTok.

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