Social CPMs have increased YoY—as have impressions—according to our forecasts. That’s an indication that advertisers are competing for eyeballs across growing areas like social video and social commerce as the economic outlook improves.

Key Question: How are CPM rates trending across major social media platforms in the US?

Key Stat: CPMs at Meta, TikTok, Snapchat, and YouTube are all expected to increase in Q1 2025, with TikTok seeing double-digit (15.6%) growth YoY.