YouTube is doubling down on social connectivity and AI tools to stay competitive with rivals like TikTok and Meta. The platform’s new suite of features introduced last week include Communities, a fan’s ability to boost creators’ videos, generative AI (genAI) video tools, and gifting. These innovations mimic what’s working on other social media platforms as YouTube seeks to remain social even as it builds out its connected TV business.

Harris outspends Trump 20 to 1 on Meta platforms: Though Harris is largely spending on CTVs, millions are going to Facebook and Instagram.

Platforms owners like Meta and Snap face scrutiny over data exploitation and child privacy laws. Regulatory action could disrupt their ad-based profits.

Social media usage is increasing for all generations, but most quickly for Gen Z. This year, US Gen Z social media usage will grow 7.7% versus 1.8% for the general population’s, according to our May 2024 forecast.

Its silent data collection for AI training stirs concerns over how platforms prioritize corporate gain over user rights.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

The bills defend actors’ rights and require clear labeling of AI-altered election ads as deepfakes become a growing concern.

Among social media platforms, Facebook (excluding Facebook Messenger), Instagram, and TikTok users spent less time on the social media apps in June 2024 compared with the year prior, per data by Comscore.

New privacy features include parental control, content filtering, and restricted messaging to protect minors and address growing concerns.

What to look for in the TikTok ban court case: Oral arguments began yesterday in a battle that will determine TikTok’s future.

The collaboration aims to stop harmful posts from spreading across platforms and protect against legal risks.

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.

Despite allowing cross-posting between Instagram and Threads, Meta’s lack of a clear messaging system for Threads reveals ongoing confusion about the apps’ integration.

Google, Samsung, and Qualcomm aim for mass appeal with AI smart glasses: Streamlined genAI eyewear offers a stylish alternative to clunky headsets and expensive standalone devices.

Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.

Influencers face uncertainty amid potential TikTok ban: Most creators have backup plans and are seeing increased engagement on other platforms, with Facebook and Instagram as top alternatives.

US ad market grows 14% YoY in July: While spending continues, the industry remains cautious amid economic uncertainties and election-year volatility.

A controversial “active listening” targeting method reinforces privacy needs: Cox Media Group’s proposal reignited concerns about the ethical boundaries of ad targeting.

Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.