EU penalties and a US trial highlight growing pressure on Big Tech acquisitions and market practices.

Threads gets ads in 2025 and rapidly gains on X: Threads user count is soaring as news publishers and celebrities flee Musk’s platform.

From the rise of sophisticated AI-driven tools to new policies reshaping data privacy and competition, 2025 promises to be a year of relentless change. Companies that adapt will thrive, while others risk being left behind in a swiftly moving market.

Amazon’s program democratizes access to compute resources and raises concerns about aligning corporate goals with academic freedom.

Pinterest gets an Amazon bump, but the holiday is gray: A lower- than- expected Q4 forecast and heavy spending sent its stock tumbling.

The partnership, hosted by AWS, could solidify Anthropic’s reputation as a trusted AI provider for high-risk government applications.

Meta and Roblox show how teen safety has become a priority: A year of heavy scrutiny from regulators has prompted similar platforms to overhaul protections.

On today’s podcast episode, we discuss Meta’s new AI search initiative, what the 2023 “year of efficiency” has meant for 2024, and what to make of Threads at this point. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Vice President and Principal Analyst Jasmine Enberg.

Hampered by unclear monetization strategy and rising costs, Apple’s AI push faces steep adoption barriers.

After experiencing downturns in recent years, social CPMs are on the rise again in the US, per our forecasts. That’s a sign that brands could invest more in social media ads amid optimism about the economy.

Trump spent less on social media and won anyway: An established political brand and shifting social landscape reduced the need to lean on social platforms.

The Big Tech companies’ plans to get reliable energy for AI operations were blocked, revealing the complexity of scaling AI responsibly.

Prioritizing quality over quantity, the feature hints at ChatGPT’s evolution into an all-in-one AI service.

Companies large and small will net hundreds of billions in US incremental ecommerce and digital ad dollars in the next two years. Who will be the big winners?

Its record infrastructure spending shows a commitment to AI’s “once-in-a-lifetime” opportunity.

Election spending caused CPMs to surge: Faced with high costs and a noisy environment, brands experimented with new channels.

Meta’s strong earnings have one dark spot: Slow user growth made investors flinch as competition for consumer attention peaks.

GenAI has already transformed ad targeting by making it easier to find the right people in the right places with the right content. This report explains which use cases are most impactful and easiest to implement.

The definition of open-source AI now requires transparent training data, giving Meta incentive to clarify what information it feeds Llama.

As marketers attempt to piece together a full, nuanced picture of how their paid media affects outcomes, old-fashioned measurement tactics are coming back into vogue, and new players are rising to prominence.