Time-strapped social media marketers are using generative AI (genAI) to assist with various tasks, including brainstorming, data analysis, and storyboarding. But the tech faces potential problems and limitations, and human assistance and guidance remain key.

Key Question: How can marketers use genAI in their social media content creation practices, strategies, and workflows?

Key Stat: More than half (54.6%) of companies using genAI for content creation use it for social media, per the Fall 2023 CMO Survey.