Canada’s ad market is in recovery this year after slower growth in 2023. Ad spending across most formats, including some traditional formats like TV, will see a boost. Mobile will account for more than half of total spending. And digital channels like connected TV (CTV) and retail media are where the smart dollars are going, driving renewed investment and strong results.

Key Question: What formats and channels are driving Canada’s ad market this year?

Key Stat: Mobile ad spending will account for 54.6% of total advertising in Canada in 2024.