Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

UK Digital Ad Spending 2024

A Modest Rebound but Less Room for Growth, as Most Media Advertising Is Now Digital

Download
Share
About This Report
The digital ad channel is hugely dominant in the UK, so there is increasingly less room for growth. But in the broader digital category, retail media is the main driver.
Table of Contents

A recovery of sorts is underway for the UK ad market following a difficult 2023. But as digital now accounts for such a large proportion of total media spending, there is no room for the rapid growth rates of the recent past. Marketers now need to look for the biggest bang for their buck within the wider digital category, with retail media the likeliest destination.

Key Question: Amid a modest recovery following a cost-of-living crisis, what’s driving growth in digital ad spending in the UK?

Key Stat: Digital ad spending now accounts for the vast majority of media spending—82.6% this year. But as the normalized way to trade ad inventory, it will be more susceptible to external economic forces.

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Why it’s important to stay on top of this topic
  1. The most important findings
  2. Media Gallery

    authors

    Bill Fisher

    Contributors

    Paul Briggs
    Principal Analyst
    Wendy Louie-Lam
    Senior Forecasting Analyst
    Already have a subscription?Sign In

    Access All Charts and Data

    Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

    Become a Client
    Unlock Unlimited Insights with PRO+
    Schedule a Demo