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LinkedIn Marketing 2024

The B2B Social Platform Is Gaining B2C Interest

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About This Report
LinkedIn is at a turning point: Users are more engaged than ever, ad revenues are rising, and creators are inking deals on the platform. And LinkedIn’s appeal among both B2B and B2C marketers is growing.
Table of Contents

LinkedIn is gaining momentum as users flock to it for news, conversation, and insights related to their fields. The company is rolling out new ad formats that are attracting attention, while creators find sponsored content opportunities on the platform. Both B2B and B2C marketers are taking notice.

Key Question: Why is LinkedIn seeing an uptick in users and increased interest from B2C advertisers?

Key Stat: 70% of marketers thought LinkedIn provided a positive ROI for their company, per an August 2023 Hootsuite survey.

authors

Minda Smiley

Contributors

Jasmine Enberg
Vice President and Principal Analyst
Tracy Tang
Senior Researcher
Yoram Wurmser
Principal Analyst

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