Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
B2B Ad Spending Benchmarks: Q4 2024

B2B Ad Spending Benchmarks: Q4 2024

Report
Oct 22, 2024

How can ad buyers calibrate their B2B ad spending and budget allocations against the market, and how can publishers and solution providers assess whether their ad revenues are in line with industry trends?

Meta revives facial recognition tool for fraud detection and ID verification

Meta revives facial recognition tool for fraud detection and ID verification

Article
Oct 22, 2024

The feature aims to boost safety, but Meta’s troubled data practices may have already eroded users’ trust.

Blumhouse partners with Meta to test film industry’s feelings about AI

Blumhouse partners with Meta to test film industry’s feelings about AI

Article
Oct 21, 2024

The Movie Gen partnership’s early feedback highlights both creative promise and fears of AI replacing human filmmakers.

How to build a marketplace: Test and learn, build influencer relationships

Article
Oct 21, 2024

In 12 years, marketplace Tuckernuck has grown from a small online retailer using friends and family to model their product to a robust marketplace offering men’s, women’s, and children’s apparel, accessories, and home goods.

What marketers can learn from political campaign ad spending strategies

What marketers can learn from political campaign ad spending strategies

Article
Oct 21, 2024

Meta and Google enjoy political ad spend boom: The ad duopoly is effective for reaching consumers en masse, but TV spending shifts hint at big changes.

Generative AI for Advertising and Media Strategy

Generative AI for Advertising and Media Strategy

Report
Oct 15, 2024

CMOs and brand strategists are using generative AI-powered tools to enhance their advertising and media strategies. Marketing teams can harness this technology in six key ways to drive results.

How CMOs Are Using AI to Transform Their Strategies

How CMOs Are Using AI to Transform Their Strategies

Report
Oct 15, 2024

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

Adobe launches genAI creative tools, but limited capabilities could hamper adoption

Adobe launches genAI creative tools, but limited capabilities could hamper adoption

Article
Oct 14, 2024

Firefly’s new genAI tools bring short-form video creation to users, but limited output abilities raise questions about practicality and industry adoption.

Big Tech’s AI energy crisis continues but creates an opening for sustainability startups

Big Tech’s AI energy crisis continues but creates an opening for sustainability startups

Article
Oct 14, 2024

As companies like Google and Microsoft expand power-hungry AI models, there’s an opening for startups to provide sustainable data center solutions.

Don’t want to go to a meeting? Send an avatar.

Don’t want to go to a meeting? Send an avatar.

Article
Oct 14, 2024

Zoom’s and Beyond Presence's AI avatars promise hands-free attendance, though the potential for deepfake misuse looms large.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Meta strengthens brand safety with new ad controls and comment muting tools

Article
Oct 11, 2024

Meta introduces new brand safety tools: Brands can now mute comments and block profiles on ads.

Meta’s automated moderation wrongfully restricts Instagram, Threads accounts

Meta’s automated moderation wrongfully restricts Instagram, Threads accounts

Article
Oct 10, 2024

Automated moderation systems on Instagram and Threads are deactivating accounts and mislabeling content, sparking user frustration.

Meta unveils new features to streamline creator partnerships

Meta unveils new features to streamline creator partnerships

Article
Oct 09, 2024

Meta unveils creator features at AWNY: Advertisers will be able to forge stronger relationships with creators and rely on their image.

New Facebook and Instagram AI ad tools embrace video

Article
Oct 08, 2024

Meta enhances ad tools with AI: New video and image features improve ad performance, boosting engagement and advertiser ROI.

Meta is using smart glasses’ content to train AI; bad actors can use them to dox strangers

Meta is using smart glasses’ content to train AI; bad actors can use them to dox strangers

Article
Oct 07, 2024

Meta’s Ray-Ban glasses can record and identify individuals, feeding AI models, but concerns grow over covert use and lack of transparency in public spaces.

EU court limits Meta’s use of personal data for ads

EU court limits Meta’s use of personal data for ads

Article
Oct 04, 2024

The European Court of Justice ruled that Meta and other platforms can’t use sensitive personal data for ads, a move that challenges current adtech business models.

The Weekly Listen: Why folks think Meta’s Orion smart glasses are the future of computing, Amazon gets into live news, and more

Audio
Oct 04, 2024

On today's podcast episode, we discuss why a surprising amount of people think Meta's Orion smart glasses are the future of computing, whether people will turn to Amazon for live news, what's happening to the middle of the market, why screensaver ads can have a significant impact, who was the richest American in history, and more. Tune in to the discussion with host Marcus Johnson, director of reports editing Rahul Chadha, and analysts Bill Fisher and Max Willens.

Meta partners with banks to address online scams and safeguard users

Meta partners with banks to address online scams and safeguard users

Article
Oct 03, 2024

By teaming up with banks, Meta aims to crack down on fraud and restore user trust amid rising concerns over scams on its platforms.

Microsoft axes HoloLens as XR market shifts to lighter, more affordable AR glasses

Microsoft axes HoloLens as XR market shifts to lighter, more affordable AR glasses

Article
Oct 03, 2024

Microsoft’s decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech’s future.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or