Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
Instagram introduces teen privacy settings amid safety concerns

Instagram introduces teen privacy settings amid safety concerns

Article
Sep 17, 2024

New privacy features include parental control, content filtering, and restricted messaging to protect minors and address growing concerns.

TikTok begins existential court battle for its US business

TikTok begins existential court battle for its US business

Article
Sep 16, 2024

What to look for in the TikTok ban court case: Oral arguments began yesterday in a battle that will determine TikTok’s future.

Meta, Snap, and TikTok partner to address harmful content across platforms

Meta, Snap, and TikTok partner to address harmful content across platforms

Article
Sep 12, 2024

The collaboration aims to stop harmful posts from spreading across platforms and protect against legal risks.

7 Charts That Define Digital Markets in 2024 and Beyond

7 Charts That Define Digital Markets in 2024 and Beyond

Report
Sep 11, 2024

In seven charts, this report tells the story of some of the most critical trends that digital leaders need to know about in 2024 and beyond.

Meta exposed for data scraping all of Australians’ public posts for 17 years

Meta exposed for data scraping all of Australians’ public posts for 17 years

Article
Sep 11, 2024

With no protections in place, users are vulnerable to widespread data harvesting, highlighting the need for stricter privacy laws.

Future of Threads’ messaging options unclear after cross-messaging beta ends

Future of Threads’ messaging options unclear after cross-messaging beta ends

Article
Sep 10, 2024

Despite allowing cross-posting between Instagram and Threads, Meta’s lack of a clear messaging system for Threads reveals ongoing confusion about the apps’ integration.

Google, Samsung, Qualcomm join forces for smart glasses

Article
Sep 06, 2024

Google, Samsung, and Qualcomm aim for mass appeal with AI smart glasses: Streamlined genAI eyewear offers a stylish alternative to clunky headsets and expensive standalone devices.

Data Drop: 4 Charts on Social Shopping Habits

Data Drop: 4 Charts on Social Shopping Habits

Report
Aug 29, 2024

Instagram shoppers and millennials are top spenders. TikTok shoppers buy most frequently. Gen Z has mixed habits on Facebook and Pinterest.

If TikTok is banned, high-profile creators may turn to Facebook over Instagram

If TikTok is banned, high-profile creators may turn to Facebook over Instagram

Article
Aug 28, 2024

Influencers face uncertainty amid potential TikTok ban: Most creators have backup plans and are seeing increased engagement on other platforms, with Facebook and Instagram as top alternatives.

US ad market sees 14% growth in July, marking 15th consecutive month of expansion

Article
Aug 27, 2024

US ad market grows 14% YoY in July: While spending continues, the industry remains cautious amid economic uncertainties and election-year volatility.

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‘Active Listening’ pitch deck prompts questions about ad targeting and privacy

‘Active Listening’ pitch deck prompts questions about ad targeting and privacy

Article
Aug 26, 2024

A controversial “active listening” targeting method reinforces privacy needs: Cox Media Group’s proposal reignited concerns about the ethical boundaries of ad targeting.

Voice Assistant User Forecast 2024

Voice Assistant User Forecast 2024

Report
Aug 21, 2024

Voice assistant adoption continues to grow, but the pace has slowed. Gen Z and seniors are key growth drivers, while smartphones and smart speakers remain central to the ecosystem as innovation and fresh competition shake up the sector.

Meta’s ad share is nearly 3 times the share of time spent on its platforms

Meta’s ad share is nearly 3 times the share of time spent on its platforms

Article
Aug 19, 2024

Meta will nab a far bigger share of US digital ad spend (21.3%) than YouTube (5.6%) or Netflix (0.3%) this year, despite accounting for a nearly equal share of US time spent with digital, according to our June 2024 forecast.

Ad Spending Benchmarks: Q3 2024

Ad Spending Benchmarks: Q3 2024

Report
Aug 16, 2024

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

US Social Network Ad Spending Benchmarks: Q3 2024​

US Social Network Ad Spending Benchmarks: Q3 2024​

Report
Aug 16, 2024

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Big Tech’s mentions of AI have spiked over the last two years

Article
Aug 14, 2024

Tech’s Big Five (including Meta, Google, Amazon, Microsoft, and Apple) have all upped mentions of AI during their 2024 earnings calls compared with two years prior, according to company releases.

US Ad Spending vs. Time Spent 2024

US Ad Spending vs. Time Spent 2024

Report
Aug 12, 2024

This report compares our 2024 US ad spending and time spent with media forecasts. It identifies incongruities between how marketers are spending ad dollars and where consumers are spending their time.

Lowe’s gives its retail media network a remodel

Article
Aug 08, 2024

Lowe’s looks to expand the reach of its retail media network: The home improvement retailer rebranded the service Lowe’s Media Network and plans to launch four new channels this year.

The Daily: Explaining Meta’s sustained turnaround, the biggest threat it faces today, and more

Audio
Aug 08, 2024

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be “the most used AI assistant in the world by the end of the year”, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.

Why Facebook Marketplace and Groups were top of mind on Meta’s Q2 earnings call

Why Facebook Marketplace and Groups were top of mind on Meta’s Q2 earnings call

Article
Aug 06, 2024

Young people are on Marketplace and Groups: The challenge for Meta is to direct those users to more monetizable areas of the app.

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