New AI advertising tools introduced by Meta: Updates are designed to boost Reels campaign performance with advanced creator filtering and dynamic product ads.

Social media marketers are using genAI to analyze data, brainstorm ideas, and meet content demands. But these tools come with their own sets of limitations and concerns, often requiring human guidance and intervention.

Advertisers accuse Meta’s AI of wasting their entire ad budgets: The Advantage+ Shopping Campaign isn’t living up to promises and points to a dubious future for AI agents.

“What will happen next?” That’s the big question marketers have following the signing of a potential TikTok ban into law, according to Liz Cole, chief social officer at VML. While marketers don’t know if parent company ByteDance will sell TikTok, shut the platform down in the US, or find a way to fend off the legislation in court, they can prepare now for what’s to come.

US social media ad spending will ride the momentum platforms built in H2 2023 thanks to AI, social video advertising growth, and a fixation on bottom-funnel outcomes.

Snapchat has found its groove again: The company’s Q1 earnings beat expectations, with strong revenue and subscription growth.

Meta posted Q1 earnings that beat estimates on Wednesday, but its shares slumped on disappointing Q2 guidance as it outlined plans for heavy AI investments.

Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.

Meta raises AI stakes: Meta AI has a competitive advantage over ChatGPT in potential distribution and could eventually provide new surfaces to serve ads.

After spending 2023 making improvements to product inventory and the customer experience, Rent the Runway is turning its attention back to marketing by expanding into new channels and tailoring its content.

In 2024, a perfect storm of technology, business, and consumer behavior trends will conspire to intensify the challenges of protecting brands on digital media.

Time spent on social media by US users is set to plateau in 2025. But there are substantial differences in how different age groups spend time on social platforms.

Here’s what a TikTok-less America would look like for marketers, users, and creators, based on our latest forecasts.

Brands and marketers have an increasingly prominent presence at the annual technology, arts, and culture festival in Austin, Texas, which this year took place from March 8 to 16. We break down the key topics that drew the most attention from attendees.

Meta made only two acquisitions in 2023, while Alphabet (parent company of Google and YouTube) made none, per Luma Partners data provided to EMARKETER.

Don’t let the myths get you down, social shopping is alive and well. Gen Z is full of contradictions. And “TikTok-famous” is becoming synonymous with Hollywood famous. Here are three key takeaways from Shoptalk 2024.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

While TikTok’s fate is in limbo, the sharks circle round: Surveys show strong support for Reels if the app is banned, while China says it doesn’t support a forced sale.

Big Tech (Amazon, Apple, Google, Meta, and Microsoft) will attract nearly two-thirds of US digital ad dollars this year, according to our October 2023 forecast.

Big Tech is responsible for some of the most popular online destinations among consumers. Amazon, Apple, Meta, Microsoft, and Alphabet-owned Google will attract almost two-thirds of US digital ad dollars in 2024, according to our forecast.