On today's podcast episode, we discuss whether Meta has officially turned things around, just how big Instagram has gotten, and whether Threads can turn itself into a viable X (formerly Twitter) alternative. Tune in to the discussion with our analysts Jasmine Enberg and Max Willens.

Meta rings in two decades of Facebook: The company has undergone major transformations, and 2024 will bring more changes as AI and regulation shape its trajectory.

What is shoppable media and which formats have the most potential?

Meta looks to build for the future: Threads and Reality Labs come into focus as potential long-term growth engines.

Ads managers are the main driver of programmatic direct ad spending, which has become the primary method of programmatic advertising in Canada in social media and connected TV.

Social’s share of total media ad spending will grow much more slowly. Between 2017 and 2021, social’s share of overall media ad spending in the US nearly doubled, climbing from 10.5% to 20.0% in just four years. By contrast, its share of US media ad spending will climb less than 2 percentage points through 2027, inching from 20.4% in 2023 to 22.0%.

Snapchat champions positivity as Meta faces teen safety challenges: Snap's platform aims to balance user well-being with ad revenue growth.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

CPG digital ad spending hits $48.79 billion in 2024: Its strength is driven by D2C strategies and increased search advertising.

The US’ second-biggest ad market rallied in 2023 thanks to ad buyers in China and investments in automation paying off.

The ad spending winter of 2022 and early 2023 was mild and short-lived, as we predicted. And after a solid H2 2023, things are looking up across the board for 2024.

Meta enhances teen safety on platforms: Amid FTC litigation, emphasizes stricter content controls.

Instagram and TikTok are both popular among Gen Z, but this generation shows a preference for one over the other for certain social activities, like viewing Stories and direct messaging.

2023 was a big year for partnerships, with companies joining forces across social, retail, and digital advertising to boost revenues.

Facebook’s new privacy feature is lacking, critics say: Link History lets users opt out of browser tracking, but only in specific cases.

The Latin American economy is on the upswing, with digital innovation in the driver’s seat. Our trends report explores how retail media, commerce, and generative AI will be redefined in 2024 and what businesses need to know to get ahead.

It’s a new year, which means new predictions. Our analysts have already made a number of big predictions for 2024, but here are a few more from our newsletter team. We’re keeping an eye on generative AI, attention metrics, and Gen Alpha—and we expect to see more ads in more places along the way. Here’s what we’re watching.

TikTok is taking the lead on social commerce: But Meta, Pinterest, and Snap are trying to take back the spotlight by partnering with Amazon and focusing on shoppable ads.

Nascent partnerships from 2023 will start packing a punch in 2024. Companies without an overwhelming market advantage will need to join forces with rivals or complementary partners to keep boosting revenues.

As inflation eases across Europe in 2024, retail, media, and marketing firms will turn their attention to regulatory headwinds on the horizon.