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Worldwide mobile AR revenues will more than double from $18.67 billion this year to $39.81 billion in 2027, per ARtillery Intelligence. These figures encompass revenues from both consumer and enterprise applications, such as productivity software, advertising/marketing applications, consumer spending on in-app purchases and premium apps, entertainment and games development, and retail/ecommerce enablement software.

Beyond the chart: AR advertising revenues worldwide this year will bring in $3.50 billion, 18.8% of total AR revenues, according to ARtillery Intelligence, as cited in our “US AR Users 2023” report. But that’s just 0.7% of total mobile ad revenues worldwide, indicating there’s plenty of room for growth.

Snapchat Lenses has the biggest share of mobile AR ad revenues, raking in $1.51 billion this year compared with Meta’s $730 million, per ARtillery Intelligence. Though just 12.4% of US adults use AR for shopping, according to our forecast, Snap is forging ahead with its AR commerce offerings, partnering with retailers like Amazon, Goodr, Princess Polly, and Gobi Cashmere to offer virtual try-on options.

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