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OTT video subscription revenues will hit $50.56 billion this year, an increase of 12.5% YoY, according to our forecast. Revenues will climb to $64.12 billion by the end of 2026.

Beyond the chart: Subscription revenues are outpacing viewership for OTT, a result of price increases and existing viewers stacking up on platform subscriptions. OTT user growth is slowing because penetration is already so high—nearly two-thirds of the US population are viewers, according to our forecast.

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Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.