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EMARKETER

Canada’s Online News Act

What Marketers Should Consider if Meta and Google Stop News Sharing

Report by Paul Briggs  |  May 9, 2023
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Report
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Table of Contents
Report Snapshot
The Online News Act could fundamentally change how news media is funded in Canada.
Meta and Google have balked at the law.
What do news readers think?
What does this mean for brands and marketers?
Sources
Media Gallery
About This Report
Pending legislation may require Meta and Google to pay domestic news publishers for linking to articles. Both companies say they will block news content if it passes.
Topics
Digital Ad Spending
Canada
Table of Contents
Report Snapshot
The Online News Act could fundamentally change how news media is funded in Canada.
Meta and Google have balked at the law.
What do news readers think?
What does this mean for brands and marketers?
Sources
Media Gallery

Report Snapshot

A new law could upend the news media business in Canada, propping up domestic publishers by forcing companies like Google and Meta to pay for news content. Where does it stand now?

Key Question: How would a suspension of news linking affect the audiences on key platforms?

Adults in Canada Who Support a News Link Tax on Social Media, Aug 2022 (% of total)
E-Mail ChartDownload

KEY STAT: Almost half of adults in Canada don’t support a link tax as proposed in the Online News Act.

Here’s what’s in the full report

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Exportable files for easy reading, analysis and sharing.

3charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. The Online News Act could fundamentally change how news media is funded in Canada.
  3. Meta and Google have balked at the law.
  1. What do news readers think?
  2. What does this mean for brands and marketers?
  3. Sources
  1. Media Gallery

Charts in This Report

Adults in Canada Who Support a News Link Tax on Social Media, Aug 2022 (% of total)Facebook and Instagram Penetration in Canada, 2021-2026 (% of internet users)
Duopoly Share of Digital Ad Spending in Canada, the US, and the UK, 2023 (% of total digital ad spending)

authors

Paul Briggs

Contributors

Angela Kim
Senior Researcher
Jennifer Merritt
Vice President, Content
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