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Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
Meta, TikTok, and others divulge EU user figures as regulations pile up

Meta, TikTok, and others divulge EU user figures as regulations pile up

Article
Feb 21, 2023

Big Tech tries cooperation, not combat, with EU regulators: Platforms are trying to adapt to new norms around data privacy and advertising.

Instagram offers another sign that livestream shopping isn’t ready for prime time in the US

Instagram offers another sign that livestream shopping isn’t ready for prime time in the US

Article
Feb 17, 2023

Instagram is shutting down its livestream shopping business: The move is the latest sign of US shoppers' disinterest in livestream commerce.

Retail Media Explainer

Retail Media Explainer

Report
Feb 16, 2023

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Roblox soars in Q4, but the metaverse’s advertising potential is cooling down

Roblox soars in Q4, but the metaverse’s advertising potential is cooling down

Article
Feb 16, 2023

Roblox emerges strong after a tough 2022: While users and revenues rose, the metaverse platform’s advertising ambitions haven’t yet taken off.

The Weekly Listen: Bad digital ads, TikTok's parent moves on VR, and people like the Grammys again

Audio
Feb 16, 2023

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

Forecast Trends to Watch for 2023

Forecast Trends to Watch for 2023

Report
Feb 15, 2023

This report presents five of the most intriguing and/or under-the-radar positive forecasts for 2023 that clients should be aware of, as compiled by our forecasting team.

More than 100,000 tech workers laid off so far in 2023, but job opportunities are opening up

Article
Feb 15, 2023

Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.

How user behavior is changing on social media and digital video in the UK

How user behavior is changing on social media and digital video in the UK

Article
Feb 14, 2023

While overall social network user numbers are rising slowly in the UK, there’s much greater movement in terms of the platforms being used.

What were the most downloaded social media apps in 2022?

What were the most downloaded social media apps in 2022?

Article
Feb 14, 2023

Meta gained a strong hold over the US social media app rankings last year, with Instagram, WhatsApp, Messenger, and Facebook all boasting the highest numbers of downloads, according to Apptopia. Messaging app Telegram broke into the top 10 this year, as did relative newcomer BeReal.

Four ways the worldwide social media landscape will change in 2023

Four ways the worldwide social media landscape will change in 2023

Article
Feb 10, 2023

Among the major global platforms, Facebook and Instagram will remain firmly at the top in both total revenues and user base, and TikTok will once again be the fastest-growing platform in both areas

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Q1 2023 Paid Social Forecast and Trends

Q1 2023 Paid Social Forecast and Trends

Report
Feb 10, 2023

As social media grows more “lean-back” than “lean-in,” it’s settling into an era of more modest growth defined by short-form video consumption, stabilizing time spent, and ongoing challenges with Apple’s AppTrackingTransparency.

2023 will be a year of change and opportunity for social media

2023 will be a year of change and opportunity for social media

Article
Feb 08, 2023

The social audience remains massive: This year, for the first time, roughly two-thirds of the US population will use a social network at least monthly, per our estimates

Pinterest pins its hopes on shopping

Pinterest pins its hopes on shopping

Article
Feb 08, 2023

Pinterest’s shopping strategy addresses many social commerce pain points: But sluggish user growth may hinder its ability to increase its share of the market.

Reels and YouTube Shorts are creeping up on TikTok's lead

Reels and YouTube Shorts are creeping up on TikTok's lead

Article
Feb 06, 2023

TikTok’s future is anything but guaranteed: While the app remains king of video for now, Meta and Google are making strides to steal market share.

Meta’s path to recovery paved by expensive layoffs

Article
Feb 03, 2023

Meta’s vow of efficiency marks renewed optimism: Meta shares rally after analysts upgrade stock due to Meta’s new, leaner direction. Meanwhile, the company continues to spend billions on an unrealized metaverse pivot.

As it enters its 'year of efficiency,' Meta tries to regain its focus

Article
Feb 02, 2023

After surviving Q4, Meta tries to refocus its business: An emphasis on efficiency all but ensures more cuts will come in 2023.

Europe Social Media Outlook 2023

Europe Social Media Outlook 2023

Report
Jan 31, 2023

The number of social network users in Europe is still growing. But the relative strength of major platforms is shifting, as Facebook continues to lose market share. Instagram and Snapchat will be the biggest winners in 2023.

Worldwide Social Media Outlook 2023

Worldwide Social Media Outlook 2023

Report
Jan 31, 2023

The social media landscape is shifting. Economic challenges, new competition, and governmental scrutiny are pushing the major global platforms in different directions.

Market exhilaration over ChatGPT could mean the end of caution

Market exhilaration over ChatGPT could mean the end of caution

Article
Jan 30, 2023

Dazzled, dazed, and confused by ChatGPT: Its creators were unsure about releasing a technology they’re now warning about as adoption skyrockets. Legislators respond to alarm bells with mixed messages.

UK Social Media Outlook 2023

UK Social Media Outlook 2023

Report
Jan 30, 2023

The UK is seeing stagnant social network user growth. But while reach remains huge, marketers should look at how their target markets are spread across platforms because this is where the real change is happening.

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