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About
Our Methodology
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Learn More →Wearables 2023
Apple Dominates, but Google’s Renewed Push Could Open New Media Opportunities
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Table of Contents
Executive Summary
The smart wearables market is growing older.
Smart wearables lag other connected devices in users.
Hearables outnumber smart wearables.
Smart wearable users gravitate toward smartwatches.
Apple dominates wearables.
Google takes aim at Apple Watch.
Fitness remains the primary use case for wearables.
As AR and VR grow, wearables will diversify.
How can media and marketers capitalize on the changing wearables market?
Sources
Media Gallery
About This Report
More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.
Table of Contents
Executive Summary
The smart wearables market is growing older.
Smart wearables lag other connected devices in users.
Hearables outnumber smart wearables.
Smart wearable users gravitate toward smartwatches.
Apple dominates wearables.
Google takes aim at Apple Watch.
Fitness remains the primary use case for wearables.
As AR and VR grow, wearables will diversify.
How can media and marketers capitalize on the changing wearables market?
Sources
Media Gallery
Executive Summary
We continue to don more sophisticated wearables. Although growth in new users has slowed in recent years, Google’s renewed push into the wearables market, long dominated by Apple, may spur innovation and create new opportunities for apps and the marketers using them.
Key Question: How is the smart wearables market evolving, and how can marketers capitalize on the opportunities?
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KEY STAT: By 2026, over 100 million wearable devices will connect to the internet in the US.
Download
Table of Contents
Executive Summary
The smart wearables market is growing older.
Smart wearables lag other connected devices in users.
Hearables outnumber smart wearables.
Smart wearable users gravitate toward smartwatches.
Apple dominates wearables.
Google takes aim at Apple Watch.
Fitness remains the primary use case for wearables.
As AR and VR grow, wearables will diversify.
How can media and marketers capitalize on the changing wearables market?
Sources
Media Gallery
About This Report
More than a quarter of the US population wears a connected device, including a growing number of older consumers who are interested in health and fitness tracking.
Table of Contents
Executive Summary
The smart wearables market is growing older.
Smart wearables lag other connected devices in users.
Hearables outnumber smart wearables.
Smart wearable users gravitate toward smartwatches.
Apple dominates wearables.
Google takes aim at Apple Watch.
Fitness remains the primary use case for wearables.
As AR and VR grow, wearables will diversify.
How can media and marketers capitalize on the changing wearables market?
Sources
Media Gallery
authors
Yoram Wurmser
Contributors
- Jade Appel
- Associate Forecasting Analyst
- Chris Keating
- Director, Research
- Rajiv Leventhal
- Analyst, Digital Health
- Jessica Lis
- Analyst, Technology
- Lisa Phillips
- Principal Analyst, Digital Health
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