Report Snapshot

The global ad forecast has become cloudier since our initial 2023 projections were published late last year. However, we still expect an improvement for digital advertising compared with 2022, and several countries and regions are set to meet or exceed expectations.

Key Question: What is the updated outlook for total media ad spending and digital ad spending worldwide and by country in 2023?

KEY STAT: Digital ad spending will grow 9.5% this year, an increase over 2022 but still the second-slowest rate of expansion since our worldwide tracking began more than a decade ago.