Report Snapshot

Digital ad spending in the US faces its slowest growth rate in over a decade, even though almost $20 billion more will be spent this year than in 2022. Most of the new money is going to new channels, rather than those that were popular just a few years ago.

Key Question: What is the outlook for digital ad spending across the major channels and formats in 2023?

KEY STAT: Digital ad spending growth has not been as low as 7.8% in the US since 2009, when spending contracted. Growth in the range of 10% should be considered the new normal.