Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and consumer packaged goods (CPG) lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.

Key Question: What trends are influencing digital ad spend in key industries?

KEY STAT: Retailers are the top digital spenders in Canada’s ad market, accounting for a 21.5% share.