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Learn More →Canada Digital Ad Spending by Industry
Retail Leads Our First Ranking of Industry-Level Spending in Canada
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Table of Contents
Executive Summary
Retail tops our forecast rankings for digital ad spending in Canada.
CPG maintains its strength in Canada’s digital ad market.
Financial services is being hampered by heavy regulation.
The healthcare and pharma industry proves to be another example of regulatory restrictions.
Travel is digging out of a pandemic-driven spending freeze.
Auto is also in recovery mode.
Sources
Media Gallery
About This Report
Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and CPG lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.
Table of Contents
Executive Summary
Retail tops our forecast rankings for digital ad spending in Canada.
CPG maintains its strength in Canada’s digital ad market.
Financial services is being hampered by heavy regulation.
The healthcare and pharma industry proves to be another example of regulatory restrictions.
Travel is digging out of a pandemic-driven spending freeze.
Auto is also in recovery mode.
Sources
Media Gallery
Digital ad spending growth in Canada continues apace, driven in large part by key industries tied most closely to the digital economy. Our rankings show that retail and consumer packaged goods (CPG) lead the way, while sectors like travel and automotive are still recovering from hard times during the pandemic.
Key Question: What trends are influencing digital ad spend in key industries?
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KEY STAT: Retailers are the top digital spenders in Canada’s ad market, accounting for a 21.5% share.
authors
Paul Briggs
Contributors
- Vivian Dong
- Associate Forecasting Analyst
- Evelyn Mitchell-Wolf
- Senior Analyst, Digital Advertising & Media
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