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EMARKETER

US Retail Industry Digital Ad Spending 2023

Competition for Consumer Dollars Drives Above-Average Growth

Report by Sky Canaves  |  Sep 7, 2023
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Executive Summary
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Table of Contents
Executive Summary
The retail industry will steady the US digital ad market.
Sources
Media Gallery
About This Report
Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital advertising market.
Topics
Digital Ad Spending
United States
Table of Contents
Executive Summary
The retail industry will steady the US digital ad market.
Sources
Media Gallery

Retail’s resilience and its outsized role in digital ad spending will help offset the impact of a broader slowdown in growth in the US digital ad market.

Key Question: What’s the outlook for retail industry digital ad spending through 2025, and where is its growth coming from?

US Retail Digital Ad Spending, 2019-2025 (billions, % change, and % of total digital ad spending)
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KEY STAT: US retail digital ad spending will grow by 12.2% this year— significantly above the overall digital ad spending rate of 7.8%—to reach $73.55 billion and account for 27.9% of all digital ad spending.

Here’s what’s in the full report

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4charts

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Table of Contents

  1. Executive Summary
  2. The retail industry will steady the US digital ad market.
  1. Sources
  2. Media Gallery

    Charts in This Report

    US Retail Digital Ad Spending, 2019-2025 (billions, % change, and % of total digital ad spending)US Digital Ad Spending Growth, by Industry, 2022-2025 (% change)
    US Retail Mobile Ad Spending, 2019-2025 (billions, % change, and % of retail industry digital ad spending)US Retail Video Ad Spending, 2019-2025 (billions, % change, and % of retail industry display ad spending)

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    Sky Canaves

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