Cotd Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cotd
Finance apps flew past 500 million mark in US downloads

Finance apps flew past 500 million mark in US downloads

Article
Feb 02, 2022

In 2021, mobile finance apps reached 573.1 million downloads in the US, up nearly 19% from 481.9 million in 2020.

As holiday sales snowballed online, so did out-of-stock messages

As holiday sales snowballed online, so did out-of-stock messages

Article
Feb 01, 2022

US shoppers saw more out-of-stock messages this past holiday season than in previous years, per an Adobe index that tracks this activity. The index rose to 4.0 during the 2021 season, when US ecommerce consumers received more than 6 billion out-of-stock messages. That’s about an 8% increase year over year and a 264% jump from the pre-pandemic 2019 season.

Which social networks excel at holding users’ attention?

Which social networks excel at holding users’ attention?

Article
Jan 31, 2022

TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app. Twitter ranks second, with a daily average of 35 minutes, while third-place Facebook will see 31 minutes per day from the average adult user.

The countries where ecommerce is most popular

Article
Jan 28, 2022

In China, ecommerce sales will make up a substantial share of 2022's total retail sales at 46.3%, while the UK and South Korea will round out the top 3, with 36.3% and 32.2% ecommerce shares, respectively.

In-feed ads and Stories reel in revenues at Instagram

In-feed ads and Stories reel in revenues at Instagram

Article
Jan 27, 2022

US Instagram ad impressions are split mostly between two formats. For the US clients of performance marketing firm Tinuiti, 47.0% of impressions came from the feed and 42.0% from Stories in Q4 2021.

Video to win big in 2022 midterm election cycle

Video to win big in 2022 midterm election cycle

Article
Jan 26, 2022

US political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.

Which industries are most likely to fall for phishing emails?

Which industries are most likely to fall for phishing emails?

Article
Jan 25, 2022

Three billion fraudulent emails go out globally each day, often aimed at unleashing cyberattacks on companies of all types.

Small businesses aren’t sold on Bitcoin

Small businesses aren’t sold on Bitcoin

Article
Jan 24, 2022

Of the small and medium-sized businesses (SMBs) in the US that accept cryptocurrency, 93% take payments in Bitcoin, making it the most commonly accepted crypto.

Are social shoppers buying into in-app checkout?

Are social shoppers buying into in-app checkout?

Article
Jan 21, 2022

The majority of US social buyers still order from retailer websites, rather than directly on social platforms. In December, 61.5% said they made their most recent social commerce purchase on the retailer’s site, while 38.5% reported doing so through the social network’s checkout feature.

Influencer marketing sees steady adoption and room for growth

Influencer marketing sees steady adoption and room for growth

Article
Jan 20, 2022

Close to 75% US marketers will tap influencers for campaigns this year, up about 5 percentage points from 2021.

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US mortgage debt to top $14 trillion amid rate hikes, tight housing market

US mortgage debt to top $14 trillion amid rate hikes, tight housing market

Article
Jan 19, 2022

The US mortgage debt balance will hit $14.412 trillion in 2022, as consumers continue to snap up homes at a pace not seen since before the Great Recession.

The top ways US patients are using telehealth

The top ways US patients are using telehealth

Article
Jan 18, 2022

Telehealth adoption has shot up over the past two years, with primary care as the most common use case in the US. Some 54% of US telehealth users had accessed this type of care virtually as of October.

These travel credit cards topped our benchmark rankings

These travel credit cards topped our benchmark rankings

Article
Jan 14, 2022

As they return to the roads, skies, and seas, many travelers are also revisiting how to get the most mileage out of their credit cards.

How Latin America’s etailers stack up at home and abroad

How Latin America’s etailers stack up at home and abroad

Article
Jan 13, 2022

In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.

How are investors rethinking crypto amid stock volatility?

How are investors rethinking crypto amid stock volatility?

Article
Jan 12, 2022

Cryptocurrencies are looking like a better bet for more and more investors. Last month, 24% of US adults said they would invest in cryptos, up from just 10% in June.

Virtual reality to see real gains in headset adoption

Virtual reality to see real gains in headset adoption

Article
Jan 11, 2022

In 2026, consumers will collectively use 70 million virtual reality (VR) headsets worldwide, a steep increase from 26 million in 2021.

Which device drives the highest ecommerce conversion rates for US retailers?

Which device drives the highest ecommerce conversion rates for US retailers?

Article
Jan 10, 2022

For US retailers, ecommerce conversions are increasingly taking place on mobile phones.

One platform wins big in the ad-supported streaming wars

One platform wins big in the ad-supported streaming wars

Article
Jan 06, 2022

Hulu raked in $2.1 billion in ad revenues between October 2020 and November 2021, by far the most of any ad-supported video-on-demand (AVOD) platform in the US.

Walmart, The Home Depot collect victories in click and collect

Walmart, The Home Depot collect victories in click and collect

Article
Jan 06, 2022

Walmart Inc. generated $20.38 billion in US click-and-collect sales in 2021.

Top app monetization methods amid the rise of digital privacy

Top app monetization methods amid the rise of digital privacy

Article
Jan 05, 2022

Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.

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