Cotd Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cotd
Which US podcast publishers are most popular?

Which US podcast publishers are most popular?

Article
Nov 17, 2021

iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.

How Google’s search ad prices have risen across retail categories

How Google’s search ad prices have risen across retail categories

Article
Nov 16, 2021

Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.

Meta dominates the top 10 mobile apps worldwide

Meta dominates the top 10 mobile apps worldwide

Article
Nov 15, 2021

Meta, the company formerly known as Facebook, owns the top four mobile apps worldwide, with WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021.

Where do the most people own cryptocurrency?

Where do the most people own cryptocurrency?

Article
Nov 12, 2021

Latin America leads in cryptocurrency ownership, with 30% of adults there holding the digital assets. Within the region, ownership jumps as high as 45% in Argentina.

Instagram will net more US ad revenues than core Facebook platform

Instagram will net more US ad revenues than core Facebook platform

Article
Nov 10, 2021

For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

These three companies will pocket 64.0% of all US digital ad spending in 2021

These three companies will pocket 64.0% of all US digital ad spending in 2021

Article
Nov 08, 2021

The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

US adults aren’t sold on BNPL, even as consumer prices spike

US adults aren’t sold on BNPL, even as consumer prices spike

Article
Nov 05, 2021

Just 7% of US adults are very likely to use buy now, pay later (BNPL) services this holiday season.

In the Middle East and North Africa, social media wins the most digital ad dollars

In the Middle East and North Africa, social media wins the most digital ad dollars

Article
Nov 04, 2021

Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in.

Netflix throws itself further into original content

Netflix throws itself further into original content

Article
Nov 03, 2021

Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.

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Grab, foodpanda take top 2 spots in Southeast Asia’s food delivery market

Grab, foodpanda take top 2 spots in Southeast Asia’s food delivery market

Article
Nov 02, 2021

Super app Grab is the food delivery leader in Southeast Asia, generating $5.9 billion in gross merchandise value from those sales in 2020.

Here’s the tech US adults would buy if money were no object

Here’s the tech US adults would buy if money were no object

Article
Nov 01, 2021

If money were no object when buying consumer tech, many US adults would upgrade their phones and improve their home security.

Amazon will corner 41.0% of the US retail ecommerce market this year

Amazon will corner 41.0% of the US retail ecommerce market this year

Article
Oct 29, 2021

Amazon maintains its commanding lead in the US retail ecommerce space, generating 41.0% of the sales this year.

US holiday travelers plan to venture by car this year

US holiday travelers plan to venture by car this year

Article
Oct 28, 2021

Cars are the transportation of choice this holiday season, with 78% of US adults saying they will likely drive or hail one over the holidays.

Global chip shortage will hit the smartphone industry harder than expected

Global chip shortage will hit the smartphone industry harder than expected

Article
Oct 27, 2021

The smartphone industry is feeling the squeeze of the semiconductor shortage.

US adults across age groups prefer streaming services to cable TV

US adults across age groups prefer streaming services to cable TV

Article
Oct 26, 2021

Baby boomers are the only generation in the US that watches cable TV in significant numbers.

Facebook is by far the most popular US social media platform

Facebook is by far the most popular US social media platform

Article
Oct 25, 2021

Even amid swirling controversies, Facebook is the single most popular US social network, with 83% of adult social media users in the US reporting that they visit the platform in a typical week.

Discounts named the top purchase driver in social media ads

Discounts named the top purchase driver in social media ads

Article
Oct 22, 2021

Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.

US investors split on when society will go cashless

US investors split on when society will go cashless

Article
Oct 21, 2021

More than a third of US investors believe people will stop using cash sometime in the next five years, with 12% of those investors expecting this change to come within a year.

Gen Z has the travel bug this holiday season

Article
Oct 20, 2021

Gen Z is the most likely age group among US adults to travel this holiday season, with 59% of those ages 18 to 24 saying they’ll probably venture to other places.

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