Cotd Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cotd
Which generation leads BNPL’s forward march?

Which generation leads BNPL’s forward march?

Article
Dec 02, 2021

Usage of buy now, pay later (BNPL) services has soared across generations in the US, especially among Gen Z.

Middle East and Africa will see major broadband subscriber growth over the next decade

Middle East and Africa will see major broadband subscriber growth over the next decade

Article
Dec 01, 2021

Fixed broadband subscriptions are set to jump nearly 50% in the Middle East and Africa, and more than 37% in Latin America, by the end of 2030. These regions are the ones with the most room for growth, as they’ve only recently gained access to fixed broadband.

Where consumers are most comfortable with secondhand clothing

Where consumers are most comfortable with secondhand clothing

Article
Nov 30, 2021

In China and the US, 59% of internet users are comfortable using secondhand clothing items, making those countries where the resale fashion economy is most ripe for growth.

Shortages lead shoppers to pivot their purchasing

Shortages lead shoppers to pivot their purchasing

Article
Nov 29, 2021

As product availability remains strained this holiday season, consumers are taking a flexible approach to shopping.

Black Friday outpaces Cyber Monday for digital purchases

Black Friday outpaces Cyber Monday for digital purchases

Article
Nov 23, 2021

More US adults plan to make digital purchases on Black Friday than on Cyber Monday, at 38.6% and 35.5%, respectively.

Boomers are the only age group that still prefers stores

Boomers are the only age group that still prefers stores

Article
Nov 23, 2021

Internet users worldwide plan on shopping both in-store and online this season.

US adults have lukewarm opinions over Facebook's rebrand to Meta

US adults have lukewarm opinions over Facebook's rebrand to Meta

Article
Nov 22, 2021

Across generations, US adults aren't particularly excited about Facebook's rebrand to Meta.

The most popular smart fitness equipment among US adults

The most popular smart fitness equipment among US adults

Article
Nov 19, 2021

Despite Peloton's recent losses, the company still boasts the most popular piece of smart fitness equipment among US adults, with 32% owning Peloton devices.

 More US adults have air travel plans now than before the pandemic

More US adults have air travel plans now than before the pandemic

Article
Nov 18, 2021

Half of US adults plan to fly in the next six months as of October 2021, up 14 percentage points from October 2020.

Which US podcast publishers are most popular?

Which US podcast publishers are most popular?

Article
Nov 17, 2021

iHeartRadio is the most popular US podcast publisher, with 30.0 million people tuning in to its podcasts in September.

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How Google’s search ad prices have risen across retail categories

How Google’s search ad prices have risen across retail categories

Article
Nov 16, 2021

Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.

Meta dominates the top 10 mobile apps worldwide

Meta dominates the top 10 mobile apps worldwide

Article
Nov 15, 2021

Meta, the company formerly known as Facebook, owns the top four mobile apps worldwide, with WhatsApp, Facebook Messenger, Facebook, and Instagram seeing the most cumulative downloads between Q1 2014 and Q3 2021.

Where do the most people own cryptocurrency?

Where do the most people own cryptocurrency?

Article
Nov 12, 2021

Latin America leads in cryptocurrency ownership, with 30% of adults there holding the digital assets. Within the region, ownership jumps as high as 45% in Argentina.

Instagram will net more US ad revenues than core Facebook platform

Instagram will net more US ad revenues than core Facebook platform

Article
Nov 10, 2021

For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

These three companies will pocket 64.0% of all US digital ad spending in 2021

These three companies will pocket 64.0% of all US digital ad spending in 2021

Article
Nov 08, 2021

The triopoly of Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

US adults aren’t sold on BNPL, even as consumer prices spike

US adults aren’t sold on BNPL, even as consumer prices spike

Article
Nov 05, 2021

Just 7% of US adults are very likely to use buy now, pay later (BNPL) services this holiday season.

In the Middle East and North Africa, social media wins the most digital ad dollars

In the Middle East and North Africa, social media wins the most digital ad dollars

Article
Nov 04, 2021

Advertisers in the Middle East and North Africa spend more on social than on any other digital ad format. In 2020, $1.73 billion went to social advertising, more than double what the next biggest format, video, brought in.

Netflix throws itself further into original content

Netflix throws itself further into original content

Article
Nov 03, 2021

Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.

Grab, foodpanda take top 2 spots in Southeast Asia’s food delivery market

Grab, foodpanda take top 2 spots in Southeast Asia’s food delivery market

Article
Nov 02, 2021

Super app Grab is the food delivery leader in Southeast Asia, generating $5.9 billion in gross merchandise value from those sales in 2020.

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