Cotd Trends & Statistics
A look at how US adults are interested in using cryptocurrencies
Among US adults, cryptocurrency owners and non-owners alike are most interested in using the digital assets to enhance the privacy or security of their online purchases.
The leading places where US adults listen to ad-supported audio
US adults spend significantly more time listening to terrestrial radio than to any other ad-supported audio format.
How Amazon, Walmart, and Target compare in digital grocery sales
Walmart Inc. will outsell Amazon in the US digital grocery market this year, generating $35.38 billion in sales over the ecommerce giant’s $29.12 billion.
TV dominates OTT viewing in North America, as TV devices fight for market share
In North America, TV is the dominant screen for viewing OTT video content, accounting for 82% of time spent on the activity in Q2 2021.
Ecommerce will remain the fastest-growing segment of the US grocery market
It’s no secret that US grocery ecommerce sales skyrocketed last year, shooting up by 63.9% over 2019. Our forecast reveals that growth will continue for the next few years, though not at the same unprecedented rate.
Spotify’s evolution from being largely ad-supported to mostly ad-free
In Q2 2016, Spotify was primarily an ad-supported platform among 25- to 54-year-olds in the US.
More than 3 in 5 YouTube video views occur on mobile devices
Around the world, mobile is the No. 1 device for watching YouTube, capturing 63% of the platform’s video views in Q2 2021.
The pandemic has changed the way people shop for groceries
Before the pandemic, 84% of US adults shopped for groceries in stores, but as of June 2021, that number's slipped down to 70%.
Uber and Lyft race to corner the US ride-sharing market
After a deflated 2020, Uber and Lyft are both poised to see US ride-sharing sales grow for years to come, but the former’s will rise faster and from a higher base.
Memorial Day traveler volume bounced back in 2021, but not to pre-pandemic levels
After seeing just 23.1 million US travelers in 2020, the Memorial Day weekend rebounded somewhat this year.
More US children encounter ads on YouTube than on any other platform
US children are getting their dose of advertising from YouTube. In April 2021, 70% of those ages 2 to 12 said they had recently seen ads on YouTube, far more than the 36% who reported the same of TV.
B2B's share of US digital ad spending jumped in 2020, but will it keep climbing?
In 2020, B2B digital ad spending leaped from 4.9% of the US digital ad market to 5.7%, marking a sizable growth in share for the industry.
See which US outdoor ad formats took the biggest hits in 2020
US spending decreased significantly across out-of-home (OOH) ad formats from Q1 2020 to Q1 2021, but not all categories were affected equally.
Nearly 60% of likely voters view cyberattacks on US infrastructure as very concerning
Consumers have concerns about cyberattacks
The leading reasons internet users in North America ditched pay TV in Q2 2021
High prices drive people to ditch pay TV
The top 5 US grocery ecommerce retailers of 2021
Walmart outsells Amazon in this key category
Robots staff an increasing share of US warehouses and fulfillment centers
Robots are taking over warehouses
Siri, Alexa, and Google Assistant popularity varies across US age groups
Hey, Siri, show voice assistant user stats
Delivery drone fleets are growing, but don’t expect them to replace humans anytime soon
Delivery drones take flight
US TV viewers torn between free, ad-supported services and ad-free video subscriptions
US TV viewers will happily watch ads, in some cases
Powerful data and analysis on nearly every digital topic.
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