60.9% of US marketers prioritize generative insight summaries as their top AI enhancement for next-gen marketing mix modeling (MMM), nearly double the share focused on dynamic learning features, according to an October 2025 survey from EMARKETER and Rakuten.

71% of US marketers say establishing ethical and privacy standards is the top step for preparing for AI agent-led commerce, according to an October 2025 survey from ANA and The Harris Poll.

37.2% of US adults say they're most likely to shop via Instagram, making it the top social commerce platform, ahead of TikTok (30.5%), according to a September 2025 survey from Power Digital Marketing.

Reels ad impressions on Instagram jumped from 13% to 21% of total impressions YoY, the fastest-growing placement on the platform, according to a July 2025 report from Tinuiti.

48% of influencer marketing agencies say strategic guidance on AI, automation, or new platforms is the biggest change in client expectations this year, ahead of faster turnaround times (40%) and ROI focus (40%), according to July 2025 data from CreatorIQ and Sapio Research.

Only 12% of North American merchants accept cryptocurrency at checkout, trailing even cash on delivery, according to a March report from the Merchant Risk Council.

Nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, according to July 2025 data from Gracenote.

42% of US TikTok performance ad campaigns now use Tinuiti's Smart+ automated solution, up from just 9% at the start of 2025, according to an October report from Tinuiti.

54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise.

71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents, according to an October 2025 survey from the Association of National Advertisers and The Harris Poll.

Nearly two-thirds of worldwide marketers (64%) say reduced use of traditional search engines like Google will be the top AI-driven shift impacting digital advertising over the next few years, according to a September 2025 survey from Funnel and Ravn Research.

TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research.

Social media tops the priority list for 84% of US digital media professionals, outpacing influencer marketing (61%) by 23 percentage points, according to an October survey from Integral Ad Science and YouGov.

Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.

28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.

47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.

45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media.

48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.

40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.

45% of creators say working with a high-quality brand is their top priority when considering a brand deal, according to a July 2025 survey from Ipsos and Publicis Media.