Prescription pharmaceuticals accounted for 13.1% of total estimated US linear TV ad spend in Q3 2025, the highest among the top five industries, according to an October report from iSpot.tv.

68% of US ad spending by microdrama apps went to social networks from January to September 2025, according to US ad spend reports from ReelShort, DramaBox, GoodShort, NetShort, and ShortMax, compiled by Sensor Tower.

Shopping for fun was one of the top reasons consumers shopped Amazon’s Prime Big Deal Days sale last month, cited by 30% of Prime Day shoppers, according to October data from CivicScience.

34% of social media users would be more likely to purchase products based on creator recommendations if those reviews appeared more authentic and included negative reviews, a March 2025 impact.com and EMARKETER survey found.

36% of marketers say user-generated content (UGC) is extremely important to their social media strategy, compared with 2% who say the same for AI-generated content, according to an August 2025 survey from PhotoShelter.

Most (63%) of global social media users prefer short videos from creators, according to a March impact.com and EMARKETER survey.

Nearly half (46.9%) of US brand and agency marketers plan to invest in marketing mix modeling (MMM) over the next 12 months, according to July data from TransUnion and EMARKETER.

90% or more of consumer goods’ decision-makers are using AI technologies, including generative, predictive, and agentic AI, or plan to use them in the next two years, according to a June 2025 survey from Salesforce.

Foot traffic to indoor malls surged 6.3% YoY in May, outpacing outlet malls (3.5%) and open-air shopping centers (4.7%), according to a September report from Placer.ai.

Almost half (49%) of consumers plan to shop for Halloween before October, according to a September National Retail Federation (NRF) report.

47% of US banking decision-makers say their institutions have already rolled out generative AI, up from 10% in 2023, said data from EY-Parthenon.

Nearly half (46.9%) of US brand and agency marketers plan to invest in marketing mix modeling (MMM) over the next year, according to a July survey from EMARKETER and TransUnion.

65% of US adults plan to begin their holiday shopping before Black Friday this year, according to August data from McKinsey & Company.

Most (53.7%) visits to US fashion and apparel websites came from direct traffic between July 2024 and June 2025, per an August SimilarWeb report.

Over half (52%) of consumers in Australia, the UK, and the US are most concerned about brands posting AI-generated content without disclosure, tied with mishandling personal data as their top social media worry, according to Q3 data from Sprout Social.

Nearly half (49%) of middle-income US holiday shoppers are concerned that gifts will be more expensive this year, according to July 2025 data from Bankrate.

Over half (56%) of US luxury consumers plan to maintain or increase their spending in the next three months as of July 2025, a sharp rebound from April's low of 47%, according to a September 2025 report from Saks.

The majority (70%) of US adults do not trust health information coming from President Donald Trump, according to June 2025 data from Ipsos and Axios.

Half (50%) of Gen Z consumers have been driven to purchase by a social media ad, per an August YouGov report.

65% of US adults say they pay for at least one mobile app subscription, increasing to 77% for 18-to-29-year-olds, per a July YouGov survey.