TikTok users ages 25-44 lead all age groups in taking action after seeing ads, with 54% gathering more info about products and 47% making purchases, according to an October 2025 survey from Edison Research.

Social media tops the priority list for 84% of US digital media professionals, outpacing influencer marketing (61%) by 23 percentage points, according to an October survey from Integral Ad Science and YouGov.

Nearly 6 in 10 US teens (59%) say they've used ChatGPT, more than double Gemini's 23%, according to an October survey from Pew Research Center.

28% of retail commerce media decision-makers in North America and Europe say they review and approve creatives manually but lack automation or dynamic capabilities, according to November 2025 data from Koddi and Forrester Consulting.

47% of marketers worldwide say better attribution and measurement is the top benefit of integrating martech and adtech systems, according to an August survey from EMARKETER and Zeta Global.

45% of US adults say pleasant and happy visuals in pharma ads are misleading, according to November 2025 data from SiriusXM Media.

48% of worldwide B2B marketers say interactive experiences, live/virtual events, and video content make thought leadership more impactful, according to July 2025 data from Ascend2 and TopRank Marketing.

40% of marketers worldwide are using AI for social media management, the top reported use case, according to a September 2025 survey from MiQ and Censuswide.

45% of creators say working with a high-quality brand is their top priority when considering a brand deal, according to a July 2025 survey from Ipsos and Publicis Media.

54% of digital shoppers would choose store credit over a cash refund if they got a bonus, like $105 in credit for a $100 return, according to an August survey from Narvar.

The share of consumers who view generative AI as a negative disruptor in the creator economy has nearly doubled, jumping from 18% to 32% since November 2023, according to a July survey from Billion Dollar Boy and Censuswide.

Reddit ad spend is growing 46.3% YoY, more than double Instagram's growth rate and five times TikTok's, according to a November report from Sensor Tower.

Google Chrome controls 73.2% of worldwide internet traffic, more than five times the combined share of all non-Safari competitors, according to an October survey from StatCounter.

56% of weekly podcast listeners say podcast hosts are the type of influencer that matters most to them, nearly triple the share who say the same about social media influencers, according to an October survey from Cumulus Media and Signal Hill Insights.

46% of worldwide marketing decision-makers say reaching their target audience is the biggest challenge when advertising on social media, according to a March survey from DoubleVerify and Sapio Research.

The average cost of ad-free streaming has risen from $9 to $16 per month since 2020, a 78% increase in five years, according to an October analysis from The Verge.

45% of creators prioritize working with high-quality brands above all else when evaluating brand deals, according to a July survey from Ipsos and Publicis Media.

42% of consumers discuss sporting events with friends or family after seeing out-of-home (OOH) ads, according to a September report from The Harris Poll.

Over half (52%) of senior data and technology executives worldwide use generative AI to boost internal productivity, according to a June survey from MIT Technology Review Insights.

Luxury handbags and leather goods purchases dropped 12.8 percentage points among US adult luxury buyers since 2022, according to a September report from EMARKETER and Bizrate Insights.