40.6% of US adults have researched a product or company after encountering an ad for it in-store, according to March 2025 data from Placer.ai and EMARKETER.

Over half of worldwide consumers (51%) want AI to improve their experience by helping them find products faster, according to February data from Twilio.

Only 28% of US luxury consumers felt optimistic about the economy in April 2025, down from 41% in January 2025 and 45% in April 2024, according to data from Saks.

66% of U.S. adults have reduced nonessential shopping to manage expenses, according to March 2025 data from CivicScience.

While a plurality of consumers in the western hemisphere start their product searches on search engines, social media platforms are significant search launching pads for consumers in Argentina (17.8%), Brazil (16.8%), and Mexico (18.0%), according to November 2024 data from ESW and EMARKETER.

Interactive buttons or calls-to-action (CTAs) are the most effective interactive elements to use in emails according to 35% of marketing professionals worldwide, per January 2025 data from Litmus.

Measuring creator performance is the top barrier to influencer marketing success (32%) for brand marketers worldwide, per an August 2024 CreatorIQ report.

41% of US Amazon Prime members will spend more time shopping on Amazon due to a longer Prime Day event this year, according to May 2025 data from Tinuiti.

Over a third (34.5%) of US B2B enterprise marketers believe there will be greater pressure to prove every dollar’s ROI in real-time in the coming year, according to a March 2025 survey from EMARKETER and StackAdapt.

US commerce media ad spending is projected to hit $118.4 billion by 2029, growing at a 15.3% compound annual growth rate (CAGR), per a May EMARKETER forecast.

US financial media network ad spend will soar to $1.22 billion in 2026, nearly doubling from $640 million in 2025—a 66.8% compound annual growth rate (CAGR), per our May 2025 forecast.

41% of CMOs in North America and Europe say they leveraged data, analytics, and measurement to optimize marketing performance—the most common tactic followed by AI, according to March 2025 data from Gartner.

81% of Gen Z adults and 78% of millennial adults often wish they could disconnect from digital devices more easily, according to a February 2025 survey from Quad conducted by The Harris Poll.

The majority (80.9%) of worldwide retail media ad spend will take place in China and the US this year, according to a March 2025 EMARKETER forecast.

US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast.

96.3% of Gen Zers are digital video viewers, compared to 80.5% of the overall US population, per our May 2025 forecast.

Over 260 million people in the US—more than 77% of the population—will watch over-the-top (OTT) video this year, according to a March EMARKETER forecast. Of these, nearly all will be watching YouTube.

Two-thirds of US retail media buyers expect to spend more on video advertising over the next 12 months, according to March 2025 data from Koddi. Nearly as many (63%) will up their investments in social media.

68% of US LGBTQ+ adults say all or most companies participate in Pride Month to boost business, while just 16% believe it’s driven by genuine support, per a January survey from Pew Research Center.

24% of shoppers have used generative AI (genAI) in shopping experiences, while 35% are aware of the use of genAI in shopping and plan to use it in the future, per November 2024 Capgemi data.