Nearly three-quarters (73.5%) of US adults at least sometimes check prices or inventory online before visiting a store, according to a May survey from Locala and EMARKETER.

Only 8% of Google searches with AI summaries led to a traditional link click, nearly half the rate of pages without summaries (15%), according to March 2025 data from Pew Research Center.

Streaming accounts for almost half (45.3%) of total US time spent with ad-supported TV, according to a July report from Nielsen.

Audience customization is the top GenAI use case for marketers who produce multiple versions of video ads (42%), per a March Interactive Advertising Bureau (IAB) survey.

Out-of-home (OOH) ads prompt an average 13.3% growth in US ad awareness, outpacing TV (10.2%), digital (3.9%), and connected TV (2.2%), according to a July report from Clear Channel Outdoor and Kantar.

32% of US connected TV (CTV) users find traditional TV ads useful/helpful for holiday gift info, while 34% say the same about streaming TV ads, according to June 2025 data from LG Ad Solutions.

ChatGPT saw 52.2 million US unique visitors in June, up 180.6% from last July, per Comscore.

Gen X consumers will spend $15.2 trillion worldwide this year, the highest of any generation, according to NielsenIQ.

After beauty's social return on ad spend (ROAS) dipped to $1.90 in Q4 2024, the category saw a marked jump up to $3.50 in Q1 2025, according to a March report from Cart.com.

Data privacy and security are the top concerns of 73% of C-level executives worldwide regarding AI implementation, according to an April BearingPoint survey.

Over half (56%) of US adults commonly purchase private label grocery/food and beverage products, the most popular category of private label purchased, according to April 2025 data from First Insight.

Some 46% of worldwide marketers say customer retention rates are the most important metric when evaluating A/B test results, per April 2025 data from Ascend2.

Almost half (49%) of US Gen Zers are much more likely to pay attention to ads that make them laugh or use music they like, per a June report from Edison Research and SiriusXM Media.

Over half of Gen Z, millennial, and Gen X consumers open to pause ads say the ability to save offers/reminders would make the ads better, according to April 2025 data from MAGNA Media Trials and DIRECTV Advertising. Nearly as many (46%) baby boomers say the same.