US creator revenues from social media sponsored content will reach $10.52 billion this year, marking a 15.0% YoY increase, per our March 2025 forecast.

US mobile audio app listeners spend an average of 32.3 hours with Spotify a month, compared with 3.5 hours with Amazon Music, and 0.9 hours with Apple Music, according to January data from Comscore Media Metrix Multi-Platform.

Nearly three-quarters (74%) of US sell-side retail media decision-makers rank creative services as one of the most important services/solutions that retail media networks (RMNs) offer, according to Dentsu’s 2025 Retail Media Industry report.

23% of marketers cite internal budget constraints as their biggest challenge when determining creator compensation, according to a February Traackr survey.

YouTube’s 2.50 billion monthly active users worldwide outnumber those on all other digital platforms, according to our 2024 forecasts and Spotify data.

Nearly three-fourths of Gen Zers discover new media content on social media (72%) and on YouTube (71%), according to December 2024 data from Toluna, Coraly Partners, and Halford Media Advisory.

71% of consumers worldwide are interested in AI agents that can answer questions for faster customer service, according to December 2024 data from Salesforce.

95% of women characters in US ads are portrayed in domestic and family roles, while only 3% are in leadership roles, according to a March 2025 CreativeX report. In worldwide ads, 71% of women characters are portrayed in domestic roles and 20% in leadership roles.

53% of US Gen Z adults say they have, are, or will participate in an economic boycott—more than any other generation, per a March 2025 Harris Poll.

Almost nine in 10 (86%) US contact center decision-makers are either currently using AI for in-call agent assistance or plan to do so in the next two years, according to January data from ContactBabel and CallMiner.

81% of Gen Z and millennial consumers have switched brands in the past year, according to December 2024 data from Salesforce.

AI agents will likely limit ad opportunities during the consumer journey's consideration stage, but they will allow for more ad opportunities in the awareness stage, our research shows.

52% of US adults use a VPN to protect their IP address, according to a February 2025 CNET and YouGov survey.

A third of US employees who work against their company's generative AI (genAI) strategy do so because they feel the technology diminishes their value or creativity, according to December 2024 data from Writer.

US adults spend over 32.3 hours monthly on the Spotify app, compared with 3.5 hours on Amazon Music and less than an hour on Apple Music, according to a January 2025 Comscore study.

Only 30% of ad industry professionals have fully-scaled AI across their media campaign cycles, according to January data from the Interactive Advertising Bureau (IAB).

The number of paid music streaming subscribers hit 100 million in the US for the first time last year, according to the Recording Industry Association of America (RIAA).

Over half (53%) of US video game players who mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions, according to March data from CivicScience.

64% of teens said major tech companies like Google, Apple, and Meta don’t care about their mental health or well-being, and 62% don’t believe they will protect their safety at the expense of profit, according to a January 2025 Common Sense Media report.

Online resale merchandise value will reach $40 billion in the US by 2029, at a compound annual growth rate (CAGR) of 13%, according to March data from thredUP.