Airbnb attracted 17.7 million unique US visitors in March 2026, 55% more than Marriott's 11.4 million, the most-visited traditional hotel brand, according to an April report from Comscore.

YouTube's share of US grocery purchase-intent clicks rocketed from 2.2% to 55.2% YoY, vaulting it from last place to first among social platforms, according to first-quarter data from MikMak.

30.3 million US adults aged 18+ visited Roblox.com in March 2026, each spending an average of 876.6 minutes, or roughly 14.6 hours apiece, according to a March study from Comscore Media Metrix Multi-Platform.

Paid search ad clicks in the jobs and education industry fell 13.1% YoY in Q1 2026, a stark reversal from the same category's 254% growth in Q1 2025, according to an April report from Skai.

X grew US unique visitors from 132.5 million in June 2025 to 132.8 million in March 2026 while rivals Threads (-43%) and Bluesky (-44%) both lost ground, undercutting the "X exodus" narrative, according to a May 2026 Comscore report.

Just 7% of US adults use AI chatbots extremely often or often for health information, while 59% never use them at all, ranking chatbots last among seven major health information sources, according to an October 2025 Pew Research Center survey.

Gen X chatbot users (69%) outpaced both Gen Z (65%) and millennials (65%) in ramping AI chatbot use over the past 12-18 months, second only to Gen Alpha's 80%, according to a February 2026 Gracenote study.

Half (50%) of US adults said they didn't notice any offers during their most recent restaurant purchase, compared with 46% in retail and 32% in groceries, according to a March 2026 PYMNTS Intelligence study conducted by FIS.

Some 80% of US adults are concerned about AI and just 35% are excited about it, a 2.3-to-1 ratio that runs counter to industry enthusiasm, according to a March 2026 Quinnipiac University survey conducted by Dynata.

Adults 35 and older made up 62% of Reddit's 124.5 million US unique visitors in March 2026, with 25-to-34-year-olds the largest single cohort at 29.6 million, according to an April 2026 Comscore report.

Pop Mart's US site/app traffic crashed from a peak of 2.6 million unique visitors in June 2025 to just 285,000 in March 2026, an 89% drop in nine months as Labubu-mania faded, according to an April 2026 Comscore report.

Taco Bell's app reached 17.2 million US unique visitors in March 2026, up from 14.8 million a year earlier and overtaking Domino's as the second most-visited fast food app behind McDonald's, according to a May 2026 Comscore report.

58% of CFOs worldwide cite increasing AI technology investments as a top growth strategy, putting AI ahead of expanding product offerings (53%), hiring (47%), and new-market expansion (46%), according to a January survey from Coupa.

85% of US adults trust their bank as an information source vs. just 62% who trust AI, putting financial institutions 23 points ahead of artificial intelligence, according to a February survey from TD Bank.

41% of US adults skip retail mobile apps because they prefer shopping in-store to see products in person, the top reason cited above payment privacy (33%) and phone storage (33%), according to a March 2026 survey from Ipsos.

46% of US genAI assistant users are resistant to both AI advertising and agentic AI commerce, more than the share open to either format, according to a January survey from Mod7 Research Strategy.

60% of US senior decision-makers trust independent incrementality testing most among marketing measurement solutions, 20 points ahead of media mix modeling (40%) and nearly double in-platform reporting (37%), according to a January survey from Haus.

40% of US adults say "high protein" labels are most likely to drive grocery purchases, beating "all natural" (38%), "low sugar" (35%), and every other claim, according to a December 2025 survey from Zappi.

57% of US B2B decision-makers use search engines during early research, more than any other channel, according to a January 2026 survey from Reddit and SurveyMonkey.

68% of PPC professionals at agencies worldwide say their agency is automating repetitive tasks to increase efficiency and cut costs, the top AI-evolution response in a December 2025 survey from PPCSurvey.