44% of US college sports fans say sponsorship positively influences their purchase decisions, according to February data from Big Chalk.

85% of adults in Great Britain ages 16–24 watch short-form video at least weekly, compared with just 45% of those 55+, a 40-point gap, according to October 2025 data from YouGov.

US electronics and software brands grew total media ad spending 22.2% in H1 2025, then slowed sharply to just 3.2% growth in H2, according to a January report from MediaRadar.

42% of brand marketers and 47% of agency marketers in North America cite limited platform integration as their top barrier to personalization, according to an October 2025 survey from StackAdapt and Ascend2.

34% of Gen Zers have no emergency savings, more than double the share of baby boomers (16%), according to a February report from Bankrate.

40% of US ad buyers say understanding agentic ad buying and campaign execution is one of their top concerns for 2026, according to a January survey from the IAB.

51% of UK/US content and creative professionals say they're using AI to accelerate creation, tagging, or organization, it's the top method for improving content production, ahead of cross-team collaboration (41%) and performance measurement (38%), according to a November 2025 survey from Canto and Ascend2.

US financial and insurance companies grew total media ad spending 17.8% in H1 2025, reaching $5.9 billion, according to a January report from MediaRadar.

Half of brand and agency marketers worldwide say their top Amazon retail media priority is improving ROI and efficiency of existing spend, according to November 2025 data from Skai and Stratably.

68% of small-business owners in select countries say social media posting and paid ads will drive the most value for their business in 2026, more than any other channel, according to a January survey from Constant Contact.

One in 3 buy now, pay later (BNPL) users who rely on the product for monthly expenses and essentials say they sometimes don't know when their next payment is due, according to a December survey from PYMNTS Intelligence.

Understanding generative AI's use cases, opportunities, and risks is the top AI investment priority for media CMOs worldwide, cited by 34% of respondents, according to a January report from Dentsu.

US retailers and wholesalers grew total media ad spending 13.9% in H1 2025, but growth slowed to 6.9% in H2 2025, according to a January report from MediaRadar.

Better measurement is the top unlock for digital audio ad investment: 45% of marketers worldwide say more robust measurement and attribution tools would drive greater spending, and 43% cite improved ROI transparency and benchmarking, according to a November 2025 survey from Amazon Ads and EMARKETER.

Efficient and enjoyable digital experiences are the top loyalty program priority across every generation, cited by 77% of millennials, 75% of Gen Z, 66% of Gen X, and even 45% of baby boomers, according to a January report from Deloitte.

Platform algorithm changes or volatility is the top barrier to business growth for creators worldwide, cited by 18% of respondents, just 1 point ahead of lack of consistent brand deals (17%), according to a July 2025 survey from CreatorIQ.

Gen Z is nearly twice as likely as millennials to view AI-generated ads negatively, 39% vs. 20%, according to January data from the Interactive Advertising Bureau and Sonata Insights.

Creative quality is the top reason North American marketers pass on a new agency, cited by 55% of respondents, nearly 7 points ahead of category experience (48%), according to a December survey from RSW/US.

80% of Gen Z video streaming users (ages 18-29) have signed up for a service to watch specific content, then canceled or paused after finishing, according to a January survey from CivicScience.

Paying for return shipping is the hardest part of returning an online order for 25% of US digital shoppers, nearly double the share who cite waiting for a refund (18%), according to a November 2025 survey from Locus and Dynata.