55% of US enterprise ecommerce decision-makers measure agentic commerce success by revenue growth, the top KPI in Logicbroker's December 2025 study and the only metric cited by a majority.

44% of US college sports fans say sponsorship influences their purchase decisions, including 14% who actively prioritize sponsored brands, according to a February study from Big Chalk.

65% of US marketers and agency executives say digital billboards best support connected commerce goals, the top OOH format named in OAAA and Winterberry Group's March 2026 report.

35% of US QSR loyalty members say points expiring too quickly is their top frustration with loyalty programs, the No. 1 complaint in Alchemer's March 2026 study, eight points clear of the next gripe.

28% of social media users worldwide say their top brand turn-off is posting unlabeled AI-generated content, the No. 1 grievance in Sprout Social's Q1 2026 Pulse Survey, beating engagement bait by 5 points.

72% of US Gen Z consumers trust customer reviews when evaluating brands, the most cited source by a wide margin, according to a February study from We Are Talker.

45% of US adults cite concerns about how their data is collected or used as their top worry about AI shopping, according to a January survey from Omnisend.

70% of marketers worldwide say generative AI is the most important consumer trend they're watching, nearly 6x the share tracking the metaverse (12%), according to November 2025 data from Mediaocean.

Only 7% of consumers say visible AI-generated marketing content makes them trust a brand more, while 31% say it makes them trust the brand less, according to December 2025 data from Klaviyo and Datalily.

44% of college sports fans say sponsorships favorably influence their purchase decisions, according to February data from Big Chalk.

US social network amplified content ad spending will match creator sponsored content revenues at $14.15 billion in 2027 before surpassing them in 2028, according to a February forecast from EMARKETER.

Replying to comments is the favorite way US creators engage with their audience at 29%, nearly six times the rate of in-person meetups and events (4.9%), according to a January survey from Influencer Marketing Factory.

Security and privacy concerns top the list of infrastructure barriers to agentic commerce adoption at 42.5%, edging out data quality/readiness (40.2%), according to a December 2025 survey from Logicbroker.

More than half of retailers worldwide (53%) say consumers are increasingly price-sensitive, making it the top external challenge they face in-store, according to December 2025 data from Retail Systems Research.

Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.

Half of lower-income household financial decision makers (50%) say their financial situation has gotten worse YOY, compared with just 22% of those with credit scores above 670, according to a December 2025 survey from Snap Finance.

YouTube is the top platform for watching creators across every demographic of US children, according to a February report from Precisify.

Personalization at scale tops the data activation investment list at 38%, followed closely by real-time campaign optimization (35%) and audience segmentation (32%), according to a December 2025 survey from Supermetrics.

Video production tops the creator skill investment list at 22.4%, ahead of branding (20.0%), storytelling (14.3%), community building (12.8%), and AI tools (9.6%), according to a January survey from Influencer Marketing Factory.

Nearly half of US AI users (49%) say they're likely or very likely to try a different brand than usual if an AI assistant suggests one as an alternative, according to a March report from EMARKETER and Publicis Commerce.