77.5% of US CEOs anticipate inflation will negatively affect their business forecasts, making it the leading concern ahead of tariffs (70.6%) and US-China relations (68.6%), according to a November survey from Stagwell, The Wall Street Journal, and the National Research Group.

59% of US teens ages 13-17 say they have used ChatGPT, meaning a majority of the next generation of consumers is already turning to AI chatbots, according to a December report from Pew Research Center.

More than half (54%) of TikTok users ages 25-44 have gathered more information about a company or product after hearing about it on the platform, according to a December report from Edison Research.

Gen Z alcohol abstinence dropped by as much as 10 percentage points in Italy and 9 in the UK YoY, according to a December report from IWSR.

51% of Super Bowl ads featured multiple celebrities in 2025, triple the rate from 2016, according to a January report from iSpot.tv.

44% of consumers are interested in using AI to compare multiple vehicles to one another, the top AI use case for car buying, according to a June 2025 report from CarGurus and NielsenIQ.

45% of US employees used AI at work at least a few times a year in Q3 2025, more than double the 21% who said the same in Q2 2023, according to a December report from Gallup.

45% of 18-29-year-olds prefer reading the news, compared to just 31% who prefer watching it, according to an August 2025 survey from Pew Research Center.

61% of US Gen Alpha children spend 2 or more hours daily on mobile devices, the highest multi-hour usage rate across all platforms, according to August 2025 data from Morning Consult.

60.9% of US marketers prioritize generative insight summaries as their top AI enhancement for next-gen marketing mix modeling (MMM), nearly double the share focused on dynamic learning features, according to an October 2025 survey from EMARKETER and Rakuten.

71% of US marketers say establishing ethical and privacy standards is the top step for preparing for AI agent-led commerce, according to an October 2025 survey from ANA and The Harris Poll.

37.2% of US adults say they're most likely to shop via Instagram, making it the top social commerce platform, ahead of TikTok (30.5%), according to a September 2025 survey from Power Digital Marketing.

Reels ad impressions on Instagram jumped from 13% to 21% of total impressions YoY, the fastest-growing placement on the platform, according to a July 2025 report from Tinuiti.

48% of influencer marketing agencies say strategic guidance on AI, automation, or new platforms is the biggest change in client expectations this year, ahead of faster turnaround times (40%) and ROI focus (40%), according to July 2025 data from CreatorIQ and Sapio Research.

Only 12% of North American merchants accept cryptocurrency at checkout, trailing even cash on delivery, according to a March report from the Merchant Risk Council.

Nearly 30% of US marketers prioritize demographic targeting for CTV ads, almost three times more than contextual approaches, according to July 2025 data from Gracenote.

42% of US TikTok performance ad campaigns now use Tinuiti's Smart+ automated solution, up from just 9% at the start of 2025, according to an October report from Tinuiti.

54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise.

71% of US marketers say establishing ethical and privacy standards should be the top priority when preparing for a future where consumers delegate tasks to AI agents, according to an October 2025 survey from the Association of National Advertisers and The Harris Poll.

Nearly two-thirds of worldwide marketers (64%) say reduced use of traditional search engines like Google will be the top AI-driven shift impacting digital advertising over the next few years, according to a September 2025 survey from Funnel and Ravn Research.