Key stat: 59% of US teens ages 13-17 say they have used ChatGPT, meaning a majority of the next generation of consumers is already turning to AI chatbots, according to a December report from Pew Research Center.

Beyond the chart:

• ChatGPT is quickly becoming a regular habit, not just a novelty. The average user opens the app approximately 13 times a month, putting it on par with X and ahead of Reddit, according to Sensor Tower.
• Meanwhile, 57% of parents of 11- and 12-year-olds say their child already has their own smartphone, according to Pew Research Center, giving the youngest teens direct access to AI tools without parental mediation.

Use this chart: Drop this in your next audience strategy deck to show that a majority of teens are already using AI chatbots. Use ChatGPT's 59% share to benchmark your brand's AI presence against what the next generation of consumers already expects. Show this when planning youth marketing spend.

Related EMARKETER reports:

• Will ChatGPT Become the West's First Super App? (EMARKETER subscription required)
• Gen Alpha Digital Habits 2026 (EMARKETER subscription required)

Methodology: Data is from the December 2025 Pew Research Center report titled "Teens, Social Media and AI Chatbots 2025." 1,458 US teens ages 13-17 were surveyed online during September 25-October 9, 2025. Respondents were recruited via their parents through Ipsos KnowledgePanel, a probability-based web panel recruited primarily by address-based sampling. The survey was weighted to be representative of US teens ages 13 to 17 who live with their parents by age, gender, race and ethnicity, household income, and other categories. The margin of sampling error for the full sample is +/-3.3 percentage points at the 95% confidence level. Oversamples were conducted for non-Hispanic Black and Hispanic respondents. The research was reviewed and approved by the Advarra IRB.

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.