Cotd Trends & Statistics
Shoppers turn to AI first for research
More than half (53%) of US consumers turn to AI for conducting shopping research, per an August Adobe survey.
LGBTQ+ viewers choose streaming for control, content, and discovery
US LGBTQ+ viewers are more likely than the general connected TV (CTV) audience to cite exclusive content, ad-free content, and easier content discovery as reasons they prefer streaming, according to June 2025 data from LG Ad Solutions.
Entertainment outlasts other mobile categories
The worldwide average session duration for apps in the Entertainment category was 7.3 minutes between April 2022 and June 2025, more than twice the time spent per session on the next-highest category, according to a June 2025 report from Airship.
Teen boys prefer YouTube Shorts over TikTok for post-ad purchases
Over half (51%) of US teen boys say they’ve made a purchase after watching a YouTube Shorts ad, compared with 43% of teen girls, according to June 2025 data from Precise TV.
Gen Z holiday spending tanks in 2025
Gen Z’s expected holiday spend in 2025 is $1,357, down 22.5% from 2024, according to July data from PwC.
Multiple creator promos drive purchases
Pop Mart doubles its US website audience in 2 months
Humans still win the content race
App activation rates much higher with identified users
YouTube reigns supreme in crowded streaming wars
Marketers are doubling down on AI for activation, not just analysis
Older adults outpace younger generations on TikTok
One-third of US adults use AI agents for discovery
Shoppers do their homework before heading to stores
Nearly three-quarters (73.5%) of US adults at least sometimes check prices or inventory online before visiting a store, according to a May survey from Locala and EMARKETER.
Gen Zers, Millennials consider beauty products essential
Google's AI summaries lead to far fewer clicks
Only 8% of Google searches with AI summaries led to a traditional link click, nearly half the rate of pages without summaries (15%), according to March 2025 data from Pew Research Center.
Shoppers trust genAI more than brand websites for purchase advice
GLP-1 drugs dominate prescription TV ad spend
Nearly half of ad-supported TV viewing is streaming
Streaming accounts for almost half (45.3%) of total US time spent with ad-supported TV, according to a July report from Nielsen.
Marketers use genAI to customize video ads
Audience customization is the top GenAI use case for marketers who produce multiple versions of video ads (42%), per a March Interactive Advertising Bureau (IAB) survey.
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