Key stat: 71% of US marketers say establishing ethical and privacy standards is the top step for preparing for AI agent-led commerce, according to an October 2025 survey from ANA and The Harris Poll.

Beyond the chart:

• Only 30% of worldwide consumers say they completely trust AI to make purchases for them, according to Kantar, even as agentic checkout features roll out across Google, Amazon, and ChatGPT.
• Some 29% of consumers have made a purchase based solely on an AI-generated response, and 87% of those buyers were satisfied, according to Optimizely.

Use this chart: Drop this into your next AI strategy meeting to show stakeholders where industry priorities stand. Use it to benchmark your agent readiness roadmap against peers, and to justify ethics-first investments before racing to build integrations.

Related EMARKETER reports:

• Top Trends to Watch in 2026 (EMARKETER subscription required)
• Retail Trends to Watch in 2026 (EMARKETER subscription required)

Methodology: Data is from the November 2025 Association of National Advertisers (ANA) and The Harris Poll report titled "Signals from the Stage: What the ANA Masters of Marketing Conference Revealed About the Future of Brands." 151 US marketers were surveyed during October 21-24, 2025. The respondents were a mix of client-side marketers and marketing solutions providers (e.g., agencies, media companies, industry consultants) who attended the 2025 ANA Masters of Marketing Conference in Orlando, Florida. 4 polls comprising 6 questions were conducted via The Harris Poll’s QuestDIY platform. The questions received an average of 96 responses, ranging from 66 to 151.