Key stat: 45% of US adults cite concerns about how their data is collected or used as their top worry about AI shopping, according to a January survey from Omnisend.

Beyond the chart:

• The enterprise side mirrors that wariness. Some 42.5% of US enterprise ecommerce decision-makers say security and privacy are their top infrastructure barrier to adopting agentic commerce, edging out data quality and readiness at 40.2%, according to a Logicbroker survey.
• At the same time, shoppers' willingness to cede control runs ahead of their stated worries. Some 52% of US adults say they would let an AI agent choose and make a purchase on their behalf without final approval, per Ipsos.

Use this chart: Drop this in your agentic commerce pitch deck to show why frictionless AI checkout still needs transparent data practices. Use it to benchmark consumer hesitation when scoping AI shopping features, or show this to executives debating whether to launch AI assistants without privacy disclosures front and center.

Related EMARKETER reports:

• AI Commerce 2026 (EMARKETER subscription required)
• How End-to-End Agentic Commerce Could Affect Ecommerce Sales (EMARKETER subscription required)

Methodology: Data is from the March 2026 Omnisend report titled "Handing shopping over to AI: How far will shoppers actually go?" 4,000 adults ages 18+ in Australia, Canada, the UK and the US. Quotas were set for age, gender, and place of residence to achieve a nationally representative sample of users. The survey was conducted by Cint in January 2026. The margin of error is +/-3 percent.

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.