Key stat: Nearly 4 in 5 marketers worldwide (78%) say they need more personalized content than they're able to produce, making content capacity the top personalization challenge, according to a November 2025 survey from Salesforce.

Beyond the chart:

• The business case is proven, but operations haven't caught up. Some 99% of agencies say digital personalization directly increases client revenues, yet only 1 in 5 marketers have fully implemented AI for personalization across channels, per StackAdapt and Ascend2.
• Meanwhile, AI isn't the shortcut it appears to be. Some 98% of marketers already using AI for personalization report at least one hurdle, with data being siloed across channels as the top blocker, per Salesforce.

Use this chart: Drop this in your next content strategy or martech planning meeting to show where personalization investment is actually breaking down. Use the 78% production gap to benchmark your team's capacity challenges, and make the case for why content operations and automation belong in your personalization roadmap.

Related EMARKETER reports:

• Infopack: Customer Experience 2026 (EMARKETER subscription required)
• Email Marketing 2026 (EMARKETER subscription required)

Methodology: Data is from the February 2026 Salesforce report "State of Marketing 2026." 4,450 marketing professionals worldwide were surveyed during October 8–November 17, 2025. Respondents represent a broad mix of industries, company sizes, seniority levels, and business models across North America, Latin America, Europe, and Asia Pacific. Participants were required to be directly involved in marketing strategy, execution, or technology decisions within their organization to qualify for inclusion.

We prepared this article with the assistance of generative AI tools and stand behind its accuracy, quality, and originality.