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February 18, 2026
Personalization Challenges Reported by Marketers Worldwide, Nov 2025, (% of respondents)
Methodology
Data is from the February 2026 Salesforce report "State of Marketing 2026." 4,450 marketing professionals worldwide were surveyed during October 8–November 17, 2025. Respondents represent a broad mix of industries, company sizes, seniority levels, and business models across North America, Latin America, Europe, and Asia Pacific. Participants were required to be directly involved in marketing strategy, execution, or technology decisions within their organization to qualify for inclusion.