Key stat: 28% of worldwide consumers say they need to see a creator promote a product 3 to 4 times before making a purchase, according to a March 2025 impact.com and EMARKETER survey.

Beyond the chart:

• Engagement rate (55.4%) and conversions or sales (54.0%) are the top metrics used by marketers when considering creator partnership ROI, according to a February EMARKETER and Spotter survey.
• Delayed creator purchases most commonly happen on ecommerce marketplaces (56%) and brand sites (49%), according to the impact.com and EMARKETER survey.

Use this chart: Marketers can use this chart to prioritize creator post frequency and the long-term sales impact of these campaigns across multiple channels.

Related EMARKETER reports:

• Global Creator Shopping Survey (EMARKETER subscription required)
• Creator Economy Explainer 2025 (EMARKETER subscription required)

Methodology: Data is from the March 2025 impact.com and EMARKETER Survey "Global Creator Commerce Study." 4,500 social media users ages 18+ in 8 countries worldwide were surveyed during March 2025. 1,000 were in the US, and 500 each were surveyed in Australia, Canada, China, France, Italy, Singapore, and the UK. Quotas were set to be representative for age and gender.