Cotd Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cotd
Telehealth goes only so far for some key warning signs

Telehealth goes only so far for some key warning signs

Article
Jan 04, 2022

Just 50% of US physicians feel confident in their ability to recognize signs of prescription drug misuse via telehealth appointments.

The top 5 activities conducted via smart speaker

The top 5 activities conducted via smart speaker

Article
Jan 03, 2022

Smart speakers are most commonly used for general knowledge, with 31.4% of US internet users asking these devices general questions.

For data-driven marketers, it’s all about conversion rates

For data-driven marketers, it’s all about conversion rates

Article
Dec 29, 2021

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.

Most US adults have never used a BNPL service

Article
Dec 29, 2021

Buy now, pay later (BNPL) services are more popular among younger generations: 26% of US adults ages 34 and under regularly use these financing solutions, compared with just 8% of those 55 and older.

Most large US hospitals short-staffed heading into omicron wave

Most large US hospitals short-staffed heading into omicron wave

Article
Dec 22, 2021

Nearly 100% of large hospitals in the US reported a nursing shortage a month before the omicron variant arrived.

Playstation, Xbox among most popular subscription services for US gamers

Playstation, Xbox among most popular subscription services for US gamers

Article
Dec 22, 2021

Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively.

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Article
Dec 22, 2021

In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.

The top 5 retail categories for smart speaker shopping

The top 5 retail categories for smart speaker shopping

Article
Dec 22, 2021

Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.

VR content revenues will nearly quadruple over next 4 years

VR content revenues will nearly quadruple over next 4 years

Article
Dec 21, 2021

Virtual reality content revenues worldwide will jump from $2.16 billion in 2021 to $8.31 billion in 2025.

A look at how US healthcare providers use telehealth

A look at how US healthcare providers use telehealth

Article
Dec 17, 2021

As the COVID-19 pandemic wears on, US healthcare providers are incorporating telehealth into their practice, particularly when treating new concerns.

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Shoppers chose sites over stores during Cyber Five 2021

Shoppers chose sites over stores during Cyber Five 2021

Article
Dec 17, 2021

More US consumers shopped from their couch than in-person every day of Thanksgiving weekend 2021.

A look at the other sites used by Amazon buyers

A look at the other sites used by Amazon buyers

Article
Dec 16, 2021

Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.

The top platforms where US gamers watch esports livestreams

The top platforms where US gamers watch esports livestreams

Article
Dec 15, 2021

Among US gamers, Facebook Gaming is the most popular destination for viewing live gameplay, with 42% watching esports and other gaming livestreams on the platform.

Twitter users will start flocking elsewhere next year

Twitter users will start flocking elsewhere next year

Article
Dec 14, 2021

Twitter will count 56.4 million monthly US users in 2021, but fewer and fewer in the coming years, per our projections.

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Article
Dec 09, 2021

US ecommerce sales will surpass $1 trillion annually in 2022, up 15.9% from this year.

For UK Christmas shoppers, crowds draw more concern than delivery times

For UK Christmas shoppers, crowds draw more concern than delivery times

Article
Dec 09, 2021

When it comes to Christmas shopping, the biggest priority among UK consumers is avoiding crowds, cited by 32% of those 18 and older.

Here are the top fulfillment options among US adults this holiday season

Here are the top fulfillment options among US adults this holiday season

Article
Dec 08, 2021

Nearly three-quarters of US adults will likely use standard delivery for their purchases this holiday season.

Instagram Stories generate a quarter of the platform’s ad revenues worldwide

Instagram Stories generate a quarter of the platform’s ad revenues worldwide

Article
Dec 07, 2021

Instagram Stories ads will bring in $15.95 billion worldwide in 2022, more than one-quarter of the platform’s global net ad revenues.

1 in 3 US workers would quit their job if health insurance weren’t a factor

1 in 3 US workers would quit their job if health insurance weren’t a factor

Article
Dec 06, 2021

Many jobs in the US are tied to health insurance, which in turn is tying many workers to their jobs.

Email newsletters rank high with marketing professionals

Email newsletters rank high with marketing professionals

Article
Dec 02, 2021

Among marketing professionals worldwide, 81% send newsletter emails, which may not be surprising if you’ve taken a look at your inbox recently.

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