See where US consumers want to earn rewards

Though HBO Max did not come close to reaching 100 million US viewers over the period of our previous forecast, we now project the streaming platform will cross that threshold in 2023.

Among mobile gamers in the US, more than half said they typically play smartphone games while watching TV.

Remote patient monitoring will have over twice as many US users in 2024 as previously expected.

US retail ecommerce sales growth will slow considerably this holiday season, from 32.0% in the 2020 season to 14.4% during that of 2021.

In the US, Hulu is the fastest-growing subscription streamer on connected TV devices, with the number of households that watch it via those devices rising by 53% between January 2020 and June 2021.

How much time do kids spend with screens?

Among executives at US banks, less than half believe their institution has tools in place to effectively serve millennials.

Cash-back credit cards could make themselves more appealing to prospective customers with a few key features.

BetterHelp is by far the biggest US podcast ad spender, laying out $35.7 million in the first seven months of 2021—more than twice as much as the next-largest advertiser, ZipRecruiter, which allocated $13.6 million.

In the US, Netflix is the top video streaming platform on connected TV devices, drawing 26% of all viewing time via devices like smart TVs and game consoles in June 2021.

Among US retail categories, apparel and accessories has the biggest social media footprint, accounting for 53.3% of all posts and reactions to content, like comments and shares, across Facebook, Instagram, and Twitter in July 2021.

National chain pharmacies are the most common place to fill prescriptions in the US, with 43% of the country’s adults purchasing prescription drugs there as of July 2021.

Many US adults favor buy now, pay later (BNPL) services over credit cards, with 44% of those who recently used the former preferring it when making purchases.

The majority of US adults aren’t in the habit of switching their primary bank. As of August, 77% have not moved their primary account to a new bank in the past five years, and just 8% have done so over the past year.

YouTube is the most popular platform for non-TV video content in the US, with 65% of the country’s short-form video viewers using the service to watch user-generated content, video game livestreams, and the like.

Delivery intermediaries like DoorDash, Instacart, Shipt, and Uber will see strong US grocery sales through 2025 even as their growth in the category declines.

In every continent except Oceania, Android accounts for a greater share of smartphone web traffic than iOS.

More than half of US adults were first taught about investing by either themselves or nobody.