Cotd Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Cotd
Influencer marketing sees steady adoption and room for growth

Influencer marketing sees steady adoption and room for growth

Article
Jan 20, 2022

Close to 75% US marketers will tap influencers for campaigns this year, up about 5 percentage points from 2021.

US mortgage debt to top $14 trillion amid rate hikes, tight housing market

US mortgage debt to top $14 trillion amid rate hikes, tight housing market

Article
Jan 19, 2022

The US mortgage debt balance will hit $14.412 trillion in 2022, as consumers continue to snap up homes at a pace not seen since before the Great Recession.

The top ways US patients are using telehealth

The top ways US patients are using telehealth

Article
Jan 18, 2022

Telehealth adoption has shot up over the past two years, with primary care as the most common use case in the US. Some 54% of US telehealth users had accessed this type of care virtually as of October.

These travel credit cards topped our benchmark rankings

These travel credit cards topped our benchmark rankings

Article
Jan 14, 2022

As they return to the roads, skies, and seas, many travelers are also revisiting how to get the most mileage out of their credit cards.

How Latin America’s etailers stack up at home and abroad

How Latin America’s etailers stack up at home and abroad

Article
Jan 13, 2022

In H1 2021, Mercado Libre scooped up more than $13 billion in digital sales across Latin America, making it the region’s biggest ecommerce company.

How are investors rethinking crypto amid stock volatility?

How are investors rethinking crypto amid stock volatility?

Article
Jan 12, 2022

Cryptocurrencies are looking like a better bet for more and more investors. Last month, 24% of US adults said they would invest in cryptos, up from just 10% in June.

Virtual reality to see real gains in headset adoption

Virtual reality to see real gains in headset adoption

Article
Jan 11, 2022

In 2026, consumers will collectively use 70 million virtual reality (VR) headsets worldwide, a steep increase from 26 million in 2021.

Which device drives the highest ecommerce conversion rates for US retailers?

Which device drives the highest ecommerce conversion rates for US retailers?

Article
Jan 10, 2022

For US retailers, ecommerce conversions are increasingly taking place on mobile phones.

One platform wins big in the ad-supported streaming wars

One platform wins big in the ad-supported streaming wars

Article
Jan 06, 2022

Hulu raked in $2.1 billion in ad revenues between October 2020 and November 2021, by far the most of any ad-supported video-on-demand (AVOD) platform in the US.

Walmart, The Home Depot collect victories in click and collect

Walmart, The Home Depot collect victories in click and collect

Article
Jan 06, 2022

Walmart Inc. generated $20.38 billion in US click-and-collect sales in 2021.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Top app monetization methods amid the rise of digital privacy

Top app monetization methods amid the rise of digital privacy

Article
Jan 05, 2022

Despite the iOS privacy changes rolled out last year, app publishers worldwide still rely heavily on advertising to make money.

Telehealth goes only so far for some key warning signs

Telehealth goes only so far for some key warning signs

Article
Jan 04, 2022

Just 50% of US physicians feel confident in their ability to recognize signs of prescription drug misuse via telehealth appointments.

The top 5 activities conducted via smart speaker

The top 5 activities conducted via smart speaker

Article
Jan 03, 2022

Smart speakers are most commonly used for general knowledge, with 31.4% of US internet users asking these devices general questions.

For data-driven marketers, it’s all about conversion rates

For data-driven marketers, it’s all about conversion rates

Article
Dec 29, 2021

Conversion rate is by far the top metric among marketers worldwide, with 37.7% tracking this key performance indicator for data-driven marketing.

Most US adults have never used a BNPL service

Article
Dec 29, 2021

Buy now, pay later (BNPL) services are more popular among younger generations: 26% of US adults ages 34 and under regularly use these financing solutions, compared with just 8% of those 55 and older.

Most large US hospitals short-staffed heading into omicron wave

Most large US hospitals short-staffed heading into omicron wave

Article
Dec 22, 2021

Nearly 100% of large hospitals in the US reported a nursing shortage a month before the omicron variant arrived.

Playstation, Xbox among most popular subscription services for US gamers

Playstation, Xbox among most popular subscription services for US gamers

Article
Dec 22, 2021

Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively.

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Samsung will beat Apple again as the No. 1 smartphone brand worldwide

Article
Dec 22, 2021

In 2022, Samsung is expected to ship 276 million smartphones worldwide, maintaining its lead over Apple, with 243 million.

The top 5 retail categories for smart speaker shopping

The top 5 retail categories for smart speaker shopping

Article
Dec 22, 2021

Health and beauty items are the most-purchased products via smart speaker, with 8.9 million US internet users ordering these products on their smart speakers between August 2019 and August 2021.

VR content revenues will nearly quadruple over next 4 years

VR content revenues will nearly quadruple over next 4 years

Article
Dec 21, 2021

Virtual reality content revenues worldwide will jump from $2.16 billion in 2021 to $8.31 billion in 2025.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or