Fragrances will see about $240 million in US ecommerce sales this year, following a massive 72.9% growth rate in 2021, when consumers returned to social activities but stuck with their pandemic-induced habit of shopping online.

The majority of US consumers are shouldering loan debt, with 61.1% holding one or more loan accounts with an outstanding balance. The most common types of accounts to have an outstanding balance are mortgages (33.3%) and auto loans (31.0%).

YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top five.

US food and beverage ecommerce sales will approach $80 billion in 2022, up 20.7% from nearly $65 billion last year. While the growth is impressive, it’s far slower than the 99.0% surge the category saw in 2020, when wary consumers pivoted to buying online at the onset of the pandemic.

In the US, higher-income millennials are more likely to own cryptocurrency than their lower-earning peers. Some 61% of those making at least six figures per year own crypto, while just 25% of those earning less than $50,000 hold Bitcoin or the like. Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.

Amazon will account for 39.5% of all US retail ecommerce sales in 2022, or nearly $2 in $5 spent online. Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.

The percentage of US adults who lacked savings to cover a full month of basic expenses rose to 29.0% in January, up from an already high 22.3% the previous month. This figure had hovered above one-fifth since June 2021, when states began terminating the expanded federal unemployment benefits that had helped many weather the pandemic.

In a study of select countries, adults favored in-store over online shopping everywhere except China. There, 54% would rather shop digitally and only 16% preferred physical stores, while the rest had no opinion.

Time spent with TikTok peaked at 40.0 minutes per day for the average US adult user in 2021, below that of YouTube, at 45.0 minutes daily. TikTok will lose some of its pandemic gains this year and the next, with its time spent falling to 37.1 minutes in 2023.

In the US, software startups attracted $121.2 billion in venture capital investments last year, more than triple what those in commercial products and services received, at $39.1 billion. Pharmaceuticals and biotech raised the third-highest amount, with $37.8 billion in venture capital.

Private labels are winning over consumers with good value for the money. Among US adults, 89.7% said they switched from a national label mainly because the store brand offered better value, and 47.9% said deals and/or membership rewards motivated the move. Meanwhile, 52.0% cited the private-label brand’s bigger selection of products.

US consumers pined for pre-pandemic pleasures in Q4 2021, with the delta wave receding and omicron just entering the frame—and it showed in their search behavior. Organic Google search visits to travel sites increased 41% year over year that quarter. Meanwhile, retail and consumer goods took a hit: Visits to those sites decreased 14% as the prospects of in-store shopping improved.

Telemedicine is not the way most US adults prefer to access care. For only two healthcare needs—flu or cold treatment, and prescription refills—live video visits held an edge over in-office visits in 2021, and this margin was slim. US adults were more inclined to travel to their providers for mental health services, annual checkups, and physical therapy.

With inflation on the rise and supply chains in disarray, consumers are checking their grocery lists twice. In the US, 38% of adults are cutting down on how often they buy meat, poultry, or fish, while about one-quarter are purchasing snacks, dessert foods, or prepared foods less.

While banks work to fight fraud, customers are bristling at some of their security measures. Around the world, 35% of banking customers said what irritates them most is that the authentication factors keep changing. Another 24% are most annoyed by their card being declined for legitimate purchases.

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

BetterHelp bested other US podcast advertisers in 2021 and spent $76.9 million on podcast placements that year. This was nearly triple the outlays of NBCUniversal, the second-biggest spender, at $27.7 million. All told, the top 10 podcast advertisers invested close to $300 million.

TV squeaks past online and mobile video to become the top video ad channel among US agency and marketing professionals. In October, 47% ranked TV—including connected TV (CTV) and OTT—as the No. 1 video type for achieving their advertising goals. That’s more than the 46% who put online and mobile video in first place.

HBO Max was the most downloaded US mobile entertainment app in 2021, with 46.0 million downloads and a monster growth rate of 101%. Second-place Netflix saw downloads drop by 15% year over year to 38.0 million.

For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media. Newsletters and podcasts are also tools they use to staying connected. But perhaps most notably, 43.3% do not use anything other than social platforms.